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Selling strategies

How do you overcome your companyโ€™s product being a nice to have instead of a need to have?

๐Ÿ‘‘ Sales Strategy
1
Sellswimsell
VP Sales
Nice to haves are fine. Find those who spend money on nice to have things. Porsche is a very profitable company and sells nothing that anyone needs. Banks buy lots of software they want but donโ€™t need and spend hundreds of millions on it. Sell the vision of how your product can transform your customers life, prove it in an eval, and negotiate the price.ย 
youreonmute
Fire Starter
Client Advocate Manager/Business Development Advisor
Thatโ€™s a great pointย 
taylor
Opinionated
+2
Enterprise Sales Executive
welcome to sales
SouthernSlayer
Good Citizen
Channel Partner Sales Manager
lol
SouthernSlayer
Good Citizen
Channel Partner Sales Manager
Your company should think of itself as a must-have. What do the must-have competitors have that your product doesn't? Have you done a competitive SWOT analysis?ย 
youreonmute
Fire Starter
Client Advocate Manager/Business Development Advisor
We do consider ourselves a must have, there are simply many competitors
taylor
Opinionated
+2
Enterprise Sales Executive
think long & hard about your pitch and what your customers want.ย 
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