Aloha Savages,
I'm working in a Toronto-based proptech shop, and I've spent the last couple of months tweaking my messaging to try and side-step the intolerance my ICP (Commercial Property Managers w/ 1B+ AUM) has developed for cold email and calling.
I've revamped my messaging, personalized, and tried different methods of calling with variable levels of success; I'm currently a BDR, and my little experiments have been a big contributing factor to my wins so far.
However, my next frontier is to leverage social selling. Both my lead marketer and my CEO want to get into the world of LinkedIn ABM, and I'm not super experienced on that front. Bear in mind, I'm a new grad with a relatively undeveloped network in the industry.
For my vets currently or previously selling tech to property managers, what works? Vidyard? Personalized/plain invites? Cold Facetime (jk)? Or am I wasting my time?
-Scooter
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