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Selling to Law Firm Partners

Anyone have any experience selling to big law partners?


SaaS company that automates a very labor-intensive part of discovery. The tech guys at firms love to learn about our tech and compatibility with current systems, but the partners are indifferent most of the time (and they're usually the ones that would be affected by this new tech when it's used on their matters).


Had some success with finding younger partners that like tech, but how else can I pull the more traditional antitrust & litigation partners?

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AessK , Β  FamilyTruckster , Β  CloudyWithAChanceOfQuota Β  and 32 people voted
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