The War Room
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Sending Prospects Booze

As these posts about drinks got me thinking about sending clients booze. I have numerous managers with different opinions all across the board. I had managers suggest sending a bottle of wine to people we have not met with.


Also had leaders say its completely inappropriate even with your best relationships. As you can guess I didn't vibe with that leader.


What is everyone's thoughts on giving wine/scotch to clients?

๐Ÿ”Ž Prospecting
๐Ÿ‘‘ Sales Strategy
๐Ÿค Networking
13
CuriousFox
WR Officer
7
Senior Account Executive
As a thank you after a big deal is signed? Maybe if they aren't sober.
Kosta_Konfucius
Politicker
1
Sales Rep
Great idea when to send it!
antiASKHOLE
Politicker
5
Account Executive
skip them and send it to @CuriousFoxexpect hold the wine and send Mango White Claw
CuriousFox
WR Officer
2
Senior Account Executive
You get me โค
antiASKHOLE
Politicker
1
Account Executive
I have been following your trends for a while now. hahaha OR I just paid attention to how many Mango references you have made. Let me know the shipping address and I gotchu.
jefe
Politicker
4
Head of Sales
I wouldn't beforehand. Maybe after, if you know them.
Kosta_Konfucius
Politicker
2
Sales Rep
After winning the deal or at what point do you think itโ€™s okay
jefe
Politicker
1
Head of Sales
After winning the deal, and after youโ€™ve built some rapport and know itโ€™ll be well received.
DungeonsNDemos
Big Shot
3
Dialing for Initiative
Really depends on who your clients are. Do you drink with them now?
Kosta_Konfucius
Politicker
2
Sales Rep
I typically don't, outside the few that we take out to dinner. However, sending gifts has been a big push with the new team I joined.
UrAssIsSaaS
Arsonist
3
SaaS Eater
I used to give my reps $2k a month to buy bottle of win/booze to walk into restaurants with. Worked like a charm.
Kosta_Konfucius
Politicker
0
Sales Rep
If I was one of your reps I would conveniently get "ghosted" a lot after buying the wine.
GDO
Politicker
1
BDM
Yes just 2k noose bonus. Just enough to get through the month
Sunbunny31
Politicker
3
Sr Sales Executive
I don't drink, but if someone sent me a nice bottle of liquor or wine, I share that with my husband. Look, if someone doesn't take a gift in the spirit (ha) intended, that's on them, really. If someone sends me anything I don't personally care for, like alcohol or pretzels, I just share with family members and still feel gratitude that someone remembered me enough to send something.

However, if your company is into gifts, it doesn't hurt to use one of the gifting companies like Alyce, where you can select a suggested gift in a certain price range your company approves. Your customer will get an email with your message and a link to redeem for the gift so it can be sent to them and you aren't chasing them for their home address. A couple of nice things about Alyce is that it enables you to allow your customer to exchange the suggested gift for something else in that price category if you guessed wrong, and it has AI if you want to use it to see if there's anything appropriate you can send to that specific prospect or customer. For example, the AI might determine that they like sports including which team, and I've found that sports related items are always a hit. There's nothing like a Yeti with their favorite team's logo on it to make a customer happy!

Maybe I'm bullish on Alyce because during 2020 when it was so weird and kind of quiet in the business world, I at least had a big budget to spend on gift giving, so I got to go virtual shopping and feel like I was sending out little treats when everything else was so awful. I know it was a bright spot for me.
GDO
Politicker
2
BDM
I donโ€™t like those kind of gifts. Makes it feel financial. I would rather prefer to get a bottle of something with a story behind it.
Kosta_Konfucius
Politicker
0
Sales Rep
You can use it the first time, so when the holidays come around you

know what they like and their address
GDO
Politicker
1
BDM
Mmm, yeah maybe. I just donโ€™t like the idea of picking your own present
Sunbunny31
Politicker
1
Sr Sales Executive
Yeah, if you have that relationship established, it works well to be super personal. Then again, if you have a more passing or casual relationship and want to extend a gift, this could be the way to go. Nothing's 100% successful either way, and I definitely didn't use this on all my outreach, but it was a tool in my bag and worked when I did it right.

We had a cheese tray as an option - turns out it was local to my area, so I was able to send it out to contacts with a note about how much I personally enjoyed this cheese selection and hoped they did as well. 100% hit rate on that.
Sunbunny31
Politicker
1
Sr Sales Executive
In this case, you (the rep) have the opportunity to allow or disallow the exchange, so that's in your control. I like doing it when I guess a bit - what if I do send something to someone who is allergic? Gives them a chance to make sure they get something nice that won't kill them. If I recall, there was also the chance to decline receiving anything personally, but to send a donation to a few charities instead. Eh, to each his or her own, it's one tool.
Kosta_Konfucius
Politicker
1
Sales Rep
I really like that idea! Literally asked the team how do you plan on sending gifts when we are 100% sure if they are in the office.

Alyce seems like a great tool and an easy way to make giving gifts across the country easy.

Thank you so much for sharing!
Sunbunny31
Politicker
2
Sr Sales Executive
Alyce is one of many options. Sendoso is another one. Your own marketing department, or you, can also do this, but then you are getting the items and packaging them and collecting mailing addresses. Doable, and certainly if you're not working at scale. One nice bottle of something? Don't use a big service unless it's retail from the winery. :)
TennisandSales
Politicker
2
Enterprise Account Executive
I wouldnt. there are just TOO many ppl that really struggle with alcohol for me to send it to someone who i dont know. you can always give something else.
Kosta_Konfucius
Politicker
0
Sales Rep
True and itโ€™s not like they bring that up on a zoom call
TennisandSales
Politicker
0
Enterprise Account Executive
haha yes very true! some people are very friendly, but ive never met someone that friendly that they would bring that up
Sunbunny31
Politicker
1
Sr Sales Executive
Most people donโ€™t know that I donโ€™t drink. It just doesnโ€™t come up. So I imagine itโ€™s common.
fresh
Fire Starter
1
Sales
For those who have struggled with alcohol addiction (but don't make it a known fact in the workplace), it could be a trigger. I'd just try to find out if they like booze. Then, yes, boozy gifts are great.

Gourmet food is also a win if you're unsure about giving alcohol. Locally sourced, bonus points.

I've never heard about sending gifts as an introduction, but I'm curious to learn more about this.
Corpslovechild
Politicker
0
Inbound Sales Manager
I have done that, golf balls, or really whatever the prospect likes. If I am spending $100 on a gift, I don't care what it is as long as I get the prospect's attention.
frenchiemom1120
Member
0
Inside Sales Representative
Sooo there is also a bribery feeling if you send it before the closing. Any gifts at all. And some companies are not behind giving or receiving either. Thatโ€™s a whole other note apart from the alcohol topic.
SpaceJoe
Executive
0
Your Friendly Biz Dev Guy
I think anything real is a good idea. Skrew all this automation.
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Anyone have luck sending gifts to prospects pre-meeting? (i.e. Sendoso, Alyce, etc.)
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