Hello lovely humans! I am currently managing a team in digital marketing. I manage 6 full cycle AE's in the mid-market area.
We have about a 45-60 day sales cycle, a lot of prospecting (all self prospected) manual outreach (mostly cold emails, 65 a day)
I recently interviewed with a new company, it was an hour and a half long interview with two different program directors. it went well, but they were concerned with my current position managing a longer sales cycle.
This company has a smaller sales cycle, are provided leads and have a min. of 80 cold dials a day.
When I heard back from the recruiter that they were moving forward with another candidate she said we could hop on a call for feedback, I happily accepted the offer.
She said the only constructive criticism she had was their concern for my ability in being direct enough to hold the reps accountable to high daily dials, and my manager experience was low at 9 months.
One of the directors asked what I would do with a rep if they weren't hitting their daily call requirements. I told her I would talk with them about why it’s important to have these goals, we would work numbers backwards based off of how many closes they need. Using their conversion percentages of dials, to connections, to CW (generally 1 connection, same day sale) we would see how many connections, meetings and dials are needed to hit goal based off of data. Then make sure that we’re both on the same page as far as what numbers are required and if it’s not happening check into them as to why it’s not happening, if it’s still not happening after that then we move on to a performance plan with a timeline and behaviors required, with ultimate termination if still not met.
How would you have answered this differently?
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