How many steps should be in a sequence to cold prospects?
Sequences
Cold Emails:
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you mean hubspot sequenses? I suggest in the follow up add a link of your company blog that is related to a use case that solves a similar problem you can solve.
We use Outreach but you make a good point
let me know if that works for you
short + concise + relevant.ย
10 steps/15 days (call+email+LI cadence). For me, days 1-10 are crucial.
My cadences typically start out a little ambiguous yet concise and get more elaborate and specific with each email.
Currently my sequences have 7 steps (3 emails, 4 calls) and previously had 9 (2 additional LI steps). For me step 7 is crucial, my team doesnโt get it but actually pick up rate for step 7 is brill. But I recently spoke to another SDR manager who mentioned it takes at least 15 steps to get through to someone (some research they read) ย so Iโm considering prolonging my sequence and seeing how it goesย
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