danbad

BDR

SHIT ON ME PAPI

Hello,

I was hoping to get some advice from a high-performing SDR/BDR or AE who has crushed it on the phones. I have an opportunity to work with a small group of developers to help them scale out a software consulting agency that specializes in no-code technologies using Microsoft Power Platforms. I love the technology and think this is a solid opportunity to get my feet wet in sales. Start-up vibes and the guys seem great and are willing to give me an opportunity.

I like the tech because it is applicable to any vertical and focuses on empowering employees to develop their own custom business apps resulting in a sort of grass-root internal drive toward digital transformation within organizations. I was hoping someone could take a look at what I have drafted up as far as my initial script goes, here is the script:

-----------------

Version #1:

Hey [Prospect], it’s [me] from [company], how are you doing today?

(Rapport)

I’m a little lost... do you mind if I take a second to tell you why I’m calling?

(Response)

I’m calling from [company], we are a leading Automation Consulting Company based in [city, state]. The reason I’m calling is because I noticed [company] is committed to [digital transformation/operational excellence/customer satisfaction], and I wanted to offer our expertise in helping you achieve those goals through automation. By streamlining your business processes, we can help increase employee productivity and ultimately drive revenue growth for [company].

Would you be available for a meeting in the next few weeks to sit down with me and one of our solutions engineers to discuss how we have helped organizations scale through automation and how we can help [company] do the same

--------------------

Again this is my first script so please beat it up, I want to have it perfected to start pitching ASAP and was hoping to get some feedback from the community here.

🎈 Mentorship

🔎 Prospecting

📞 Cold Calling

12

26 comments

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braintank

Politicker

8

Enterprise Account Executive

It's all about you. Make it about them.

danbad

Good Citizen

0

BDR

Ok - Do you have any examples you can provide that are truly well done in your opinion?

IndianaShep

Politicker

0

Director of Sales and Marketing

Make it 2:1 at a minimum. Look in the proposal world for examples of how to do this. Also focus on benefits not features.

danbad

Good Citizen

1

BDR

Hey - thanks for your feedback

TennisandSales

Politicker

4

Head Of Sales

1. is the company REALLY a "leading" company? i would take that out. its a buzz word.
2. I like your second sentence, but i would take out the "wanted to offer our expertise in helping you achieve those goals........" part. You need to insert a questions there to understand their pain points.
EX: I was curious how do you track your customer satisfaction at this point?
(They give an answer)
"ok great, so when you do that do you ever( Inseat a question that highlights a pain point that you solve)

if it aligns then push for a meeting to explain in more detail how you do it.

When you are asking for a meeting it should always be for a SPECIFIC reason that you have uncovered on the call.

NOT "to discuss how we have helped orgs like you scale"

danbad

Good Citizen

1

BDR

Do you like this version more?

Version #1.1:
Hey [Prospect], it’s [me] from [company], how are you doing today?
(Rapport)
I’m a little lost... do you mind if I take a second to tell you why I’m calling?
(Response)
I’m calling from [company], we are an Automation Consulting Company based in [city, state]. The reason I’m calling is because I noticed [company] is committed to [digital transformation/operational excellence]. I'm curious to know if there are any specific workflows or processes within your org that have decelerated your commitment to[digital transformation/operational excellence].
(They give an answer)

Ok great, have you and your executive team considered automating this process through the development of a customized business application specifically designed with your employees in mind?

(They give an answer)

Well, that's where we come in! I'd love to discuss this specific pain-point with you to get a better understanding of how you're currently operating and how the process could be improved with an automated workflow or custom business application.
Are you available in the coming weeks to sit down and discuss this pain point in more detail with one of our solution engineers so we can better understand how we can help [company] achieve operational excellence via automation?

Sunbunny31

Politicker

1

Sr Sales Executive 🐰

Much better - you're talking about them!

TennisandSales

Politicker

2

Head Of Sales

better! I would try to make the answer even MORE specific. im not in your industry so its hard to know what exactly to say.

But, "development of a customized business application specifically designed with your employees in mind" seems a little too broad.

i would try to think through is there a more specific answer that can help them understand your value.

maybe you need to ask one more questions to narrow it down.

CLOSE:
your close seems to be a little to word-y. Maybe this?

(they give an answer)
"Ah i see. Well if your open to it, we could find 30 minutes next week to chat more about this. I can share more about how we have helped other groups similar to yours and it would be great to learn more details about how your currently handling X problem.
Would you be open to that?"

danbad

Good Citizen

1

BDR

wow thank you so much for taking time to reply and provide feedback. I will work to make this more narrow

GingerBarbarian

Opinionated

4

Lead Sales

This is kinda brutal. Let me try to help.

1) Don't ask how they are doing. It comes off the wrong way and does not actually build rapport. Try this.

"I know you get a ton of these calls a day so I will be quick."

2) You have one sentence to get to the point. I like using Customer / Problem /Implication/ Solution framework.

"I help (ideal customer profile) solve (problem) before it becomes (implication) with our (solution)."

3) At the end take the pressure off.

"I don't know if that even hits home for you. Do you know anyone that would be interested in hearing more?"

danbad

Good Citizen

1

BDR

Hey I really appreciate this feed at, Ging. Thanks for your input

danbad

Good Citizen

0

BDR

Feesback*

danbad

Good Citizen

1

BDR

Alright man, I really like what you had to say yesterday... here is what I want to move forward with:

Hey[Prospect], it’s@danbadfrom [xxx], I know I’m calling you out of the blue, could you give me 30 seconds to tell you why I’m calling?
(response)
I know you get a ton of these calls every day, so I will be quick. My consulting firm and I helpcompanies automate manual business processeswith no-code and low-code custom business applications, empowering employeesto spend more time working on things that actually matter.
We would love to get your honest opinion of what we’re doing in the space and see if Low-code No-code development resonates at all with you & your organization. Do you have time this week or next week to sit down with me and one of our solutions engineersfor a quick conversation?

GingerBarbarian

Opinionated

1

Lead Sales

It is a step in the right direction, but see if you can cut 50% out of it. It is really long and there is a lot of inside baseball terminology.

"I know you get a ton of these calls so I am going to be super quick for you. I speak to a lot of companies like yours, probably even some of your competitors. They want business solutions with minimal coding. They don't want employees pulling their hair our digging for one bug in an encyclopedia of code.

I don't know if that resonates with you at all. But do you know anyone at your company or maybe on of your vendors who has been having problems like this?"

GingerBarbarian

Opinionated

2

Lead Sales

Also, I want to suggest looking up something called the Felsch Kincaid scale. It is all about how readable your material is. Think short punchy sentences with short words. A great tool is Readable.

Doink

Opinionated

3

BDR

Re-wrote this how I would say it via cold call. For context I’m working at a series B SaaS Org as an enterprise BDR. Take what I say with a grain of salt or whatever it’s just how I would handle it.

Hey [Prospect], it’s x with [company].

Reason for my call is I was hoping you could help me answer a quick question?

(Response) (yeah sure)

Thanks I really appreciate your help! I'm curious if there are any specific workflows or processes within your org that have decelerated your commitment to[digital transformation/operational excellence].
(I would work on toning down the jargon here)

(They give an answer)

Ok great, have you or your executive team explored automating this process with customized business applications designed for your employees?

(They give an answer)

(Response)-(tell the prospect how your product can potentially help with their current situation or how your product has helped others with the same pain points, then pause listen for their response. usually it will be positive if you did your research and have the right owner of the pain. Then ask for their time)

Would it make sense to set up a time when you’re free to take a closer look?

Boom. Short easier to remember and it shows that you value their time. Make it short, make it about them. There is a natural timer during a cold call that will eventually run out. Cold calling is a give and get situation. You need to give them something in order to get something. Work on your product pitch make it short and jargon/buzzword free. Keep your questions short and don’t ask two part questions people get confused easily. Also you have 2 ears and 1 mouth use them in that proportion.

Hope this helps happy hunting savage. 🫵🏻

danbad

Good Citizen

1

BDR

Amazing! Thank you so much 👏🏾👏🏾👏🏾

Pachacuti

Politicker

2

They call me Daddy, Sales Daddy

The moment you asked how they are doing - you lost them. They know its a sales call and no longer care. In fact they are counting the seconds till they can hang up.

You need to give them a reason in the first 5 seconds to talk to you. Dropping a name is always good - "I was referred to your company by, but I'm not sure if you're the right person for me to talk to. Can you direct me to the person who..." something like that.

danbad

Good Citizen

0

BDR

Can I lie to them about this?

danbad

Good Citizen

0

BDR

*strech the truth

Pachacuti

Politicker

1

They call me Daddy, Sales Daddy

No. Bring immediate business value.

Diablo

Politicker

1

Sr. AE

Do you know what’s the common pain points your prospects have?

danbad

Good Citizen

1

BDR

To be completely honest, no

Kosta_Konfucius

Politicker

0

Sales Rep

This need to be the main focus area. Its important to know the common pains to make it a solid message.

detectivegibbles

Politicker

0

Sales Director

I totally thought this was some kink post and was ready to clear my schedule.

CuriousFox

WR Officer

0

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