Should BDRs get credit for all opps generated on accounts they have recent activity in?

Currently at my org, BDRs only get credit if they send the calendar invite for a meeting. Often AEs will work the account with their BDR, but loop in a partner to help get in or book a meeting themself with someone, forgetting to have their BDR send the invite.


Should BDRs be given credit on all opps generated in these scenarios where they’ve been helping work or even groundswell the account? As long as they have activity in the past 30 days maybe?

Should the BDRs get credit?

Attached poll
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🔎 Prospecting
💰 Compensation
😤 Conflict Resolution
7
poweredbycaffeine
WR Lieutenant
4
☕️
If the BDR didn’t contact the contact that set the meeting, or can prove influence, then they haven’t earned credit. If I’m a BDR working the CTO side of a 1500 person org, and a BizOps person books a meeting (inbound or via AE) then I haven’t done shit to earn that meeting credit.
Closed
Opinionated
1
Enterprise Account Executive
Do you agree they still should get credit on ones they’ve been emailing, even if they themselves didn’t get the chance to set the meeting?
poweredbycaffeine
WR Lieutenant
2
☕️
Yes, I can tie direct influence to that meeting.
funcoupons
WR Officer
1
👑
BDR should only get meeting credit if they're the one that actually books the meeting.
Closed
Opinionated
1
Enterprise Account Executive
What if they’ve sent 10 emails to someone, then that person hits up a partner they have a previous relationship with and the meeting is booked through them?
funcoupons
WR Officer
1
👑
Sounds like the partner was the one with the rapport with the prospect and the partner is the one who should get the meeting booked credit. 

If BDRs were awarded credit simply for touching an account you'd get BDRs spamming every account within reach to try and claim it, and that's not useful.
GDO
Politicker
1
BDM
Well, if they contacted the decision maker or de people coming to the meeting. I think they should
TheDeplorable
Politicker
1
AE
Yes. My company allows this. They do a lot of the cold calling AEs don't want to do 
avocadobegood
Valued Contributor
1
MM Account Executive
a hockey assist should exist for bdr's but i think it's gotta be better defined than just as "activty"
Closed
Opinionated
1
Enterprise Account Executive
Maybe proof of personalized messaging rather than just spam?
sales7
Politicker
1
Commercial Product Enablement
100% yes, if for no other reason than internal morale, I think it goes a long way giving credit to BDR and anyone else involved in a deal for that matter
POWERDIALER
Opinionated
1
VP of Business Development
Yes drives BDR effort to get across accounts to drive prospects to content
Justatitle
Big Shot
0
Account Executive
If their activity bubbled into an inbound because the prospect is a dick head and didn't respond to an email then yes it should count as an opp for them 
CuriousFox
WR Officer
0
🦊
Only if the BDR booked the meeting. 
4

What % of qualified leads convert to revenue making deals?

Discussion
9
Lead qualification to conversion % and Strategy
77% SDR + AE teams work together and here is my tip (in comment)
23% Don't focus that much (but my tip will help you)
26 people voted
9

Do your BDR's create the opportunity, or do AE's create/accept it after it's qualified?

Question
13
Who creates the Opp in Salesforce?
58% BDR once they set a qualification/disco meeting
42% AE after they have done discovery
65 people voted