NoSuperhero

BDR LEAD

Should I be worried?

I just joined this company which is a start-up and has been about 5 years in the market. I have been hitting the phones hard day in and day out. And I have been learning about the platform and how we help the Food and Beverage industry and only had about 1 week of training before hitting the phones. I've booked 2 meetings so far and we're expected to have about 4 + per month. At times I listen to my calls and find that I'm doing everything right but simply just reaching out to those who aren't decision-makers. And I want to take ownership and just do better but I just don't know what else I can do as all the convos have led me to either reach out to this person because I left the company or maybe reach out to this dpt because I don't deal with that.

Halp.

🔎 Prospecting

👑 Sales Strategy

🏹 War Room

17 comments

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NotCreativeEnough

Big Shot

Professional Day Ruiner

you're expected to book 4 meetings per month? SDR's at my company book 5+ per week. if 4 per month is all that you're expected to do I feel like that says a lot about the market for the product and whether or not there's a need for it.

I would try using both ZoomInfo and SalesNav to vet the leads a little more before calling. Also use a variety of methods to touch them. email, call, LinkedIn outreach. A lot of people are starting to text now too but idk how I feel about that one.

NoSuperhero

Politicker

BDR LEAD

Yeah it's pretty fucking tough, to get into the QA Automation software business is not easy, not everyone sees the need since the excel system they have in place ''works'' but hey that's software sales! The tough part is getting them to answer, idk.

Sunbunny31

Politicker

Sr Sales Executive 🐰

So they are giving you a list and saying "good luck"?

Who's your target decision maker?

NoSuperhero

Politicker

BDR LEAD

More or less, I've been doing my own prospecting for the past week-ish, but it's only the start. But again, like I feel all this pressure, and doing most of everything right, but still all this pressure, you know?

NotCreativeEnough

Big Shot

Professional Day Ruiner

I got my start in saas selling work order software to plumbers, electricians, etc. Trying to convince those guy's their pen and paper on a clipboard wasn't cutting it was nuts so I feel your pain.

Gasty

Notable Contributor

War Room Community Manager

Like browserstack ?

Pachacuti

Politicker

They call me Daddy, Sales Daddy

How are you qualifying your calls? Like are you using LI to verify they are at that company and at the right level to be a possible decision maker?

NoSuperhero

Politicker

BDR LEAD

Sometimes it's tricky, a lot of profiles haven't been updated or some people simply don't show up in most searches, but for the most part is a bunch of no-answer days, and the few that have answered in the past 3 weeks aren't any decision-makers. It's rather frustrating.

Notmyrealname

Politicker

You working inbound or outbound?

NoSuperhero

Politicker

BDR LEAD

Outbound

Cabbie

Good Citizen

AE (Account Executive)

I don't know much about F & B, but how large are the companies you're usually targeting?

And where do they usually sit? Restaurants? Bars? Food Processing? Fast Food?

CuriousFox

WR Officer

🦊

How are you conducting your research?

NoSuperhero

Politicker

BDR LEAD

I generally go on LI and also check their webpage for general info or insights that might help me during the call. Nothing too different than the norm you know?

Lesher

Business Development

Whenever you get someone on the phone, ask ‘who is the appropriate person to speak with about XYZ product/service?’ They likely give you a name and direction to the key decision maker. Get appropriate person on the horn, mention you spoke to their teammate (by name) and qualify an opp with the true decision maker once who get to this stage.

More direct conversations, more booked and intentional appointments.

L

Gasty

Notable Contributor

War Room Community Manager

This sounds like BrowserStack. I'd anyway run even if all this were not happening [hope i'm not breaking any SR rules with this comment]

MR.StretchISR

Politicker

ISR

SADNESSLieutenant

Politicker

-1

Officer of ♥️

Try calling the actual restaurant and working your way up and doing prelim research on the employees and getting a reference

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