The War Room
Question
Post

Should sales or marketing be over SDR teams?

I have worded for SDR orgs that were run both ways and feel that it makes more sense for them to be under sales. It was way smoother and just made more sense, at least internally.


But for some reason I still see lots of orgs being pushed under the marketing umbrella.


What are your opinions?

3
MSPSales
Notorious Answer
+5
Account Executive
Sales 100%. SDRs work for AEs and AEs work for their SDRs. It’s a symbiotic relationship. If both roles aren’t receiving the same messaging (sales says do it this way marketing says do it that way) then it’s going to be hard to work together. Both need to be aligned to reach their mutual goal - how to best bring in that comish $$$&$
SiliconBBQ
Politicker
+3
The Metal Rooster
I work with my SDRs. I definitely do not work for them. I work for me. and then my customers.
GlenRoss
Politicker
+6
Account Executive
Definitely sales
SiliconBBQ
Politicker
+3
The Metal Rooster
Sales - i worked for an org where they flowed up to marketing. it was terrible for the SDRs who wanted any hope of real growth in skillset
Da
DaveFromCollege
Notorious Answer
+7
Account Executive
Honestly, depends on the org. But 80% of the time or so, SDRs should roll up to sales. Some factors include size of org, product, sales cycle, etc. My 2 cents at least.
closedwon
Politicker
+7
VP Sales
Sales - more aligned with SDR goals and career progression.  
MANTmaverick
Sales Director
Sales 10,000%. If Marketing sets the stage for early development, then BDRs are being molded for Marketing vs. Sales. 
CadenceCombat
Tycoon
+13
Account Executive
Sales 100%
5
Should the SDR ord report into marketing or into sales?
Question
14
3
Sales AE vs Marketing
Discussion
6
9
SDR/BDR under Sales or Marketing
Question
9