I work in the virtual fair SaaS area and need advice on lead gen, prospecting, and overall sales approach.
Currently, I work with for no commission, no healthcare, and no promise of bonuses. There is no training, and no help as this is a smaller organization. I have 6 years of experience in sales but every job I have had has been completely different industries. In less than 8 months I have only closed about 400K but these clients come back for more all the time.
We have one time events and annual licenses that can be purchased but honestly virtual fair companies in general charge a shit ton for their services ever since the pandemic hit. Because of the cost increase, it has become very difficult to hit markets that need virtual fairs the most (non-profit, ISD's, and small mom-pop's).
I get anywhere from 5-15 warm leads but roughly 75% of those are not ideal customers and are disqualified. We use Google AdWords and I have no access to that data since the CEO wants to keep it at C-suite level.
I feel stuck at this point since there is no way to push for training, marketing, or KPI goals. What should I do? Am I just paranoid for no reason?