Spiff.

Anybody have some great spiff campaigns that they saw an increase in productivity at low dollar amount for Sales Development team?

Have 10 SDRs with a ratio of 4 AEs per SDR.

All i have on the plate right now is a spiff for hitting 1 meeting per each AE in their territory. Need help, thanks

💰 Compensation

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MMMGood

Celebrated Contributor

Senior Account Executive

Right off the bat, I think it's important to have a combination of spiffs that create competitiveness between reps and spiffs that individual reps can achieve, regardless of the performance of their peers.

Coffeesforclosers

Notable Contributor

Director Sales and Market Development

Agreed. have approval for them just drawing a blank

pief

Politicker

Account Executive

Best one I’ve seen: Every time an SDR books a meeting they get a free hot dog. After a month, whichever SDR has downed the most dogs and put on the most weight wins a free week of PTO to go to fat camp. It’s a great motivator and adds some fun to the office.

Coffeesforclosers

Notable Contributor

Director Sales and Market Development

Yikes. Not sure HR would approve

softwaresails

Politicker

Sales Manager

You can create spiffs based around all the different KPIs you are hopefully tracking for them.

I'd alternate between these different spiffs but here are the obvious ones:

Making a certain number of calls each day
Setting a certain number of demos / appointments each day
Having those set demos turn into conducted demos

Base these spiffs around the KPIs you are tracking for your SDRs. You should know how many calls they typically need to make to set a demo, how many demos they need to set to have them turn into demos conducted, and how many demos conducted need to happen to turn into a sale.

Coffeesforclosers

Notable Contributor

Director Sales and Market Development

All solid ideas, but my boss is being a dick and wants it all attributed to pipeline not activity, makes it tough and shouldve threw that in as a disclaimer, hence my spiff writers block

Bittersweet0326

Politicker

Digital Business Associate

Number of meetings set, size of potential for each meeting (I know that can vary), activity spiff, shoot even a spiff for latest time in the day for a meeting set. You can get really creative with these and make it interesting.

Coffeesforclosers

Notable Contributor

Director Sales and Market Development

Awesome ideas

Blackwargreymon

Politicker

MDR

Best one I’ve seen: Every time an SDR books a meeting they get a free hot dog.