SPIN Selling, what's the deal with closing ?

Hi all-


I just finished reading SPIN Selling and I have a quick question: what's the deal with the chapter where the author tells you not to use closing techniques in a complex sale, but doesn't really explain how to do it other than by saying "provide value". What's the deal there? Am I missing something?

๐Ÿ“ˆ Closing
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Closing deals

Discussion
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Enterprise sale that takes too long to close VS Several small fast closing deals?

Question
20
Which one would you go for?
47% Enterprise sale that takes too long to close
53% Several small fast closing deals
59 people voted
35
Members only

26 Closing Phrases to Seal a Sales Deal in 2021

Advice
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