I met the CEO 10 years ago at DreamForce (not kidding). We talked off and on for ten years as he moved from company to company. I kept him on a newsletter mailing list and called him now and again to say 'hi'. I had almost given up on him when late last year he called with a need. Then he ghosted. Sigh. Thursday night I got a text from him that he's ready to move forward with several needs - one is urgent. We Zoomed on Friday. He signed Saturday. He kept mentioning how he never forgot our DF meeting and the value of all the info I would send him over the years.
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