Sunken Cost - Annie Duke & Sahil

Have you ever kept a deal in your pipeline for too long?

If you answered no, then you're lying to me, the War Room, and most importantly, you're lying to yourself.

But when do you know it's the right time to kick a deal out of the pipeline and closed-lost that ish? What if you've spent weeks, months, quarters, even years talking to a company? What if you get along really well with the prospect and that rapport is next level?

Well, Annie Duke has some tough advice for you to hear...