Prospect - Fresh startup trying to get traction and test the product-market fit
Pain-point - Unintuitive UX and ugly UI
Key selling point - success stories of more than 20+ products successfully brought to the market
Service - Usability research; design workshop; UX/UI revamp; technical improvements
Duration - 6 months
Outcome - 10k+ users acquired in first 90 days, keeps growing
Key learning - Make sure you invest enough time and resources in identifying your prospects' real problem and once you get it right, resolving the problem is what will be smooth sailing with higher probability of delivering results.
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