First post in the War Room so apologies if this is already a thread or something similar.
I am a mid market rep in a "named account" type role meaning I have about 50 key accounts for the year. Most of them are net new prospects with a few exceptions. Needless to say, we're five months into the year and I feel like I've pretty exhaustedly tapped these accounts - I've reached out to just about every potential buyer / end user, done email campaigns, cold calls, you name it. In the past I've also done handwritten notes and gift cards but that hasn't been super effective so I'm coming here for advice.
For those who have been in a similar type role, what have you done to penetrate accounts in this fashion? Meaning, you're stuck with these accounts for the year and you need to make something happen. How do you go about it? What to do / what not do? Any lessons learned and tips? I am looking for very tactical advice that I can implement tomorrow.
thanks in advance
9 comments