Are they worth the 6 months it takes marketing to produce? Have they helped you with prospects?
BluebirddayCO
Testimonial Video asks
1
I don't find them helpful as a salesperson, but I've seen marketers make good use of them. Written testimonials are great though!
Any best practices on written testimonials?
Structure?
Length?
Quote?
Signature/pic/email of client?
Do you write or let them write?
Other?
Structure?
Length?
Quote?
Signature/pic/email of client?
Do you write or let them write?
Other?
Structure:
1) Provide brief Description of Customer's role and company
2) Ask 3-4 calibrated questions about challenges/opportunities in the customers function or industry
3) Ask ONE question about how they use your product to address these challenges
4) Summarize
Length:
4-6 paragraphs total
Quote:
Ask yourself what's more impactful; the part about your product or the part about the problem it solves for(no right or wrong answer imo)
Signature/pic/email of client?:
Pic, title, LinkedIn Bio/Link to Profile
Do you write or let them write?:
Let them write, you edit for them, send for feedback/approval, revise, publish
I'm sure people have success doing this differently. My 2 cents for what it's worth. Hope this is helpful!
1) Provide brief Description of Customer's role and company
2) Ask 3-4 calibrated questions about challenges/opportunities in the customers function or industry
3) Ask ONE question about how they use your product to address these challenges
4) Summarize
Length:
4-6 paragraphs total
Quote:
Ask yourself what's more impactful; the part about your product or the part about the problem it solves for(no right or wrong answer imo)
Signature/pic/email of client?:
Pic, title, LinkedIn Bio/Link to Profile
Do you write or let them write?:
Let them write, you edit for them, send for feedback/approval, revise, publish
I'm sure people have success doing this differently. My 2 cents for what it's worth. Hope this is helpful!
I agree. Thanks for the structure too!!
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