I know Dave Gerhardt is a marketer, but he's gone toe-to-toe with๏ปฟ@GeneralCorp๏ปฟ so I have some respect for him at this point.
When I saw this tweet I thought I had to share here because I love The Challenger Sale because it got me to change my own selling style, however I related more to Influence: The Psychology of Persuasion by Robert Cialdini.
Love psychological view of sales and would love to hear any other great sales book recommendations to check out!
https://twitter.com/davegerhardt/status/1361838240630779910?s=20 Dave Gerhardt on Twitter
You can only pick one. Which one. https://t.co/pIphsrpRZj
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