I'm doing some SalesOps for the company, and one of the AE's simply refuses to update the CRM. Uses their own Excel to manage their entire pipeline, projections, renewals, upsells, etc.
Tried more than 5 times to tell them they hurt our efforts, and instead, they blame me for being obsessed (I have witnesses), offering management to give me some of their accounts and yet- Not updating the CRM.
Advise?
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