This is a fascinating LI post from Scott Lichtenstein -- Very interesting results:
"The number of meetings required for each sale was steadily trending up all last year, and I’m not exactly sure why."
Is this something you're seeing in your work, too?
The number of meetings required for each sale was steadily trending up all last year, and I’m not exactly sure why.
What do you think is going on here?
According to data from Chorus.ai, winning B2B deals required 53% more meetings in December 2020 than in January 2020.
I think this could be buyers and sellers adjusting to remote sales, but if so, I’d expect this number to eventually come back down.
Why do you think each sale has been requiring more and more meetings?
What do you think is going on here?
According to data from Chorus.ai, winning B2B deals required 53% more meetings in December 2020 than in January 2020.
I think this could be buyers and sellers adjusting to remote sales, but if so, I’d expect this number to eventually come back down.
Why do you think each sale has been requiring more and more meetings?
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