poweredbycaffeine
WR Lieutenant
4
☕️
Why not have this conversation on their post? Starting a subthread furthers engagement and the conversation goes deeper.
GingerBarbarian
Opinionated
0
Lead Sales
I thought about that, thought this was too broad of a idea compared to what he was asking for. I feel like a subthread should get more detailed as opposed to broader.
ventox35
Politicker
0
Sales Leader
@poweredbycaffeinei'm cool with it! let's party!
GingerBarbarian
Opinionated
4
Lead Sales
Personally, I don't bash a competitor, I bash the customer fit.

"They are really good at X, but I don't think that is your problem. Since you told me ______, I think it is more important you solve Y. And as great as they are at X, we are better at Y."
kneehigh
Politicker
0
Senior Enterprise AE
Yes, this is the best way to do it - explain why a competitor isn't the right fit for your prospect because of X, Y Z etc. Shows you know your prospect and you are offering them a solution based on their needs
1nbatopshotfan
Politicker
3
Sales
Like politics, you have to attack their strength. “Lots of companies choose them because of xyz strength but we do this differently or better because blah blah blah.”

If you just say they suck because of whatever reason it’s exposing you to a counter.
CuriousFox
WR Officer
3
🦊
You don't talk shit about your competition. Keep it classy.
HVACexpert
Politicker
2
sales engineer
This idea you have to “bash” them isn’t the right mindset. You can convey your value and separate your product as superior without being negative towards a competitor. Example: “ right now our lead times are best in industry but competitor A will take longer and extend your project completion, and we have been told our warranty is better by other clients”.
GingerBarbarian
Opinionated
0
Lead Sales
I totally agree with you on this. No reason to really "bash". Thanks so much
braintank
Politicker
1
Enterprise Account Executive
Jason Bay has some great stuff on it: https://www.linkedin.com/in/jasondbay/
Pachacuti
Politicker
1
They call me Daddy, Sales Daddy
I believe I gave a good answer in the other post.
UncleHoho
Good Citizen
1
Account Executive
I saw an amazing tweet about this yesterday from Bow Tie Sales guy (couldnt find it in my feed). Basically he just puts the work on the prospect to prove why the other is better which then allows you to respond. I.e "I assume your talking to other vendors, so why haven't you gone with them?" Theres no use in ragging on the competition if they already agree with you/don't care
Maximas
Tycoon
0
Senior Sales Executive
Best way to me _after obviously having all of the required info about their product _is to comment on their social media pages with the negative vibes most of their users are complaining or having concern about!

But for me I wouldn't start this war unless they started first and when trying to come back I won't be so cheap:)
TennisandSales
Politicker
0
Head Of Sales
best way to bash competitors:
DONT BASH THEM.

i normally take the approach of saying "oh yeah ok im very familiar with XXX i know they are a great company. When ppl want to focus more on A or B, or care about C if when they find success with us. Are any of those items important at this time?
ventox35
Politicker
0
Sales Leader
thanks for the shoutout. it's fun to bash! but not professional...i've seen sales gurus suggest asking the prospect's permission to talk about the competitors..seems like a decent idea. I've often gone down the route of:
"You're evaluating both x and y. could i share with you what i've heard from other people who switched from those providers to us in terms of what to expect if you work with them?" then you just tell about other people's experiences with the competition
FinanceEngineer
Politicker
0
Sr Director, sales and partnerships
Do not bash competitors. It always gets back to them. Negative selling could hurt more than just relationships as your rep and your companies rep could be hurt barely by that.
GDO
Politicker
0
BDM
I would try to not have this fight publicly
6

How do you go up against competitors who are always lowballing pricing?

Question
8
4

How do you know when is the right time to switch companies?

Question
6
-9

Don't Sell a Product... Because your competitors are already doing so

Advice
18