Kinda oldie but one of my favs - here you can find how to build a sales organisation for a new product line.
Mr.Pickles
The Sales Learning Curve
https://hbr.org/2006/07/the-sales-learning-curve The Sales Learning Curve
Because new-product launches often take longer and cost more than expected, many promising offerings are prematurely aborted. Smart companies give themselves time and money enough to climb the sales learning curve before ramping up the sales force.
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