Thoughts on Airpod / Prospect Giveaways

Being in the SaaS / Cyber Security industry, most the of partners I work with constantly advertise giving away AirPods, Uber Eats gift cards, Sonos, etc. for a prospect attending either a demo or first call. From my experience most of the lower level prospects in an organization jump all over it, while director level and above could care less. Do you think this takes away credibility / makes you seem desperate or is it worth the at bat??