Thoughts on Personalized Emails and LinkedIn Messages

So as an SDR, my approach has always been a mix of quality and quantity while I was doing outbound prospecting in the APAC region. But since moving to the US, I have faced a lot of challenges with this approach.

I shifted to sending personalized emails using company-specific triggers but that didn't give me good results. Should I shift to sending personalized emails to everyone?

I'll appreciate any thoughts.

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poweredbycaffeine

WR Lieutenant

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We personalize the 1st and 5th messages in our sequences, with the others being blanket educational content based on the industry/company perceived use cases. You still get to be personal, which prospects enjoy, but you also can be scalable in this model.

GDO

Politicker

BDM

Seems like a good balance.

salesnerd

WR Officer

Head of Growth

I like the idea of 'customizing' emails based on persona, title, location, etc. But writing a specific, tailored email to every single prospect? waste of time.

cw95

Politicker

Sales Development Lead

Personalisation is key. Takes longer but key. The way I see it is would you rather get a scripted automated email/LinkedIn message or something that someone has done some research on?

BmajoR

Arsonist

Account Executive

@poweredbycaffeine suggestion is a strong model to go off. You need to be able to connect with them on a personal level whether that is hitting a particular pain point or personalizing it to be about them. Additionally, you need to be persistent with your messaging.

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WolfOfDalalStreet

Thoughts on Personalized Emails and LinkedIn Messages

5 comments

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