TL;DR-- The burning question in my head: "To name drop or not to?"
So I noticed a few threads simming the top but they were tied in with more specific details, hence starting a new one for my peace of mind: To name drop or not to?
I've been dabbling with Enterprise Sales over the last year (dabbling fr, coz pandemic!) and there was a key peace of advice from most folks out there - always name drop at every possible orifice!
I tried understanding the scenarios & reasons that went into their one-size-fits-all suggestions, mostly coz they're putting out content for followers across job roles but I still haven't been able to strike a balance on understanding where this works as a definite thing.
I used to handle mostly SMBs (sub-200ish) before making the jump and during my time there, I'd witnessed that most prospects don't really resonate with enterprise firms being name dropped even if they're in the same vertical.
On the other hand, there's been a few enterprise demos where the name dropping didn't really have the gravitas I'd expected. Now, assuming that I'm pulling out a friggin' Jordan Belfort with my product demonstrations (stay with me here :P), would love to hear what other avenues I might be missing at an enterprise scale vs an SMB scale. Thoughts...
For context: I sell a saas-helpdesk like Freshdesk, Zendesk, and so on.