Today I learned something about email tracking

I recently started using an email open tracker (snov.io). I wanted to make sure my messages were read and not end up in the spam folder, e.g., 0 message opens = all messages in the spam folder.


It turns out having an open tracker often does more damage than it helps you, especially if those tracking pixels are shared among multiple users.


Gmail (and others) create digital signatures of emails (or part of emails) to check for spam. If your message matches a signature identified as spam, it will be marked as spam as well.


That's where the trouble begins. If other users using the same or similar tracking pixel are spamming, you are inheriting their bad inbox placement.


This morning, I did a quick test, and removing my tracking pixel got me from 100% in the spam folder to 100% in the inbox.


Take it for what you will, but I, for one, will not use a tracking pixel for a while, or at least not from a free tool in the Chrome Store.

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๐Ÿง  Advice
3
CharmingSalesGal
Politicker
0
Account Executive
This is a little techy for me but I know we get some insights from SalesForce, do you know if this has the same pixel tracking that you're referring to? Would be curious about how you shut it off too!
salesteamsix
Fire Starter
1
Head of Sales
I don't think so. I used to work for an email service provider (that competed with SF). We had dedicated pixels per user. I assume SF has the same. Anyone doing this properly would give each user their own tracking pixel.ย 

Generally, any link (including the tracking pixel) could be used as a signature to identify spam. The problem this pixel create was the fact that it had the same tracking pixel for all users. So from Gmail's point of view, all those messages are one and the same in terms of spam classification.ย 

I assume SF has dedicated pixels per user.ย 
salesteamsix
Fire Starter
0
Head of Sales
But here is a link that can help you test it.ย  https://www.gmass.co/inbox?

Simply send an email to those email addresses with and without the tracking link and compare the results.ย 
CharmingSalesGal
Politicker
0
Account Executive
Oooo awesome, that's super helpful- thank you!!!
Ozz
Politicker
0
Account Executive
Interesting... We use salesloft for tracking and haven't ever ran into any issues. Maybe they change the pixel per email?ย 
GDO
Politicker
0
BDM
I don t use those pixels. Find it a bit creepy tbh. But seems understandable that they try to eliminate as much spam as possible.ย 
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