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Toughest Department To Sell Into

Which department do you think is the most difficult to sell a product in to?

Which Department
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πŸ‘‘ Sales Strategy
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3
LordBusiness
Politicker
+8
Chief Revenue Officer
Ranked in order of difficultyΒ 

1) Finance - they think they know the business, and are massively cheap)

Β 2) HR - easy to set meetings with, but they usually have little budget/limited buy-in to secure the budget

Β 3) Legal - similar to Finance, but usually with antiquated processesΒ 

4) Marketing - decent size budget, but generally IMPOSSIBLE to prospect into, they are also one of if not THE most heavily prospected to buyers, so its massively noisyΒ 

5) IT - they have massive budgets, and are usually geeked out by the latest and greatest technology innovations.Β  You just have to learn to speak their language, and figure out what gets their blood boilingΒ 

6) Selling to sellers is TBH - EASY.Β  They usually have a mutual respect for what you do, they tend to respond/pick up the phone in higher proximity to any other buyer, and they usually have the ear/buy-in of the executive team to buy "un budgeted" things.Β  Its also easier to show ROI because of the direct correlation with booking revenue.Β Β 
Don_Ready
Politicker
+3
AE
Thanks for the great perspective. One thing I'd add on the sellers is that although they are revenue generators they usually get looked at last for budget (at least for tools/tech). But definitely the mutual respect plays well.Β 
BillyHoyle
Tycoon
+11
Senior Account Executive
IT DMs are a special breed
ThatIoTGuy
Contributor
+2
Director of IoT Sales
Anytime Finance is involved they breakout the microscope so they become the hardest to sell into. However if you are clean and tighty and lay everything out upfront these deals can be massive and close rather quickly.
softwarebro
Politicker
+4
Sales Director
Finance. @LordBusinessΒ said it perfectly.Β 
HarryCaray
Notable Contributor
+14
Regional VP
For SaaS I think it's IT.Β  At bigger companies they always poke so many holes in whatever you're selling, or think they can just build it themselves.
Soiboi
Politicker
+5
Account Executive, EIAS/Compliance
Lol it’s not IT
3
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