Hey! I am the sales leader for a fintech start-up. My previous experience was in enterprise sales in healthcare technology, usually $800K to $2M ARR. My current company charges $99/per month. I underestimated how different my approach would be in a transactional sale.
Right now, most leads are inbound from webinars. Each person typically requests a demo and then will sign up after. However, it's not sustainable. Yesterday I had 10 demos alone. We are doing a fundraising round in September and hopefully will bring on more staff.
Demos usually take 30 minutes. I was thinking about putting together a 3-5 minute video, but am afraid I won't be able to cover all features.
Any ideas? Would appreciate any tips from those with transactional sales experience. In an ideal world, I would get people to sign up and then give demos to high valued targets.