typical % of Outbound for a startup

Question

Hi guys,

For SaaS (startup if that matters), what's the typical % of revenue coming from outbound? asking because our rev op team is expecting the sales team to bring 1/3 of revenue for 2023 from cold outbound (and 2/3 inbound based on marketing efforts)

Accepted Answer

2/3 being from marketing?! For a startup? There's no brand awareness, little traction.

Answer

I would say the majority would be outbound unless you are well known.

Answer

Reading what you stated, the amount seems low - but how does that affect your comp/OTE and plans?

Answer

there will be more than 33% of your rev coming from outbound. You have to get the company name out there. For the first year it will be more than 60% imo outbound and inbound will trickle in, depending on your "great marketing team"

Probably closer to 85%

Answer

i would be really surprised if the majority of rev would come from inbound at a startup.

Answer

Completely depends on industry and how saturated the market is with your solution and competitors. Are you seeing a high volume of inbound leads come in from brand recognition and/or customer referrals? Without seeing that, I would be more apt to think like 80% will be outbound.

Answer

Are you a high transaction business that gets a lot of inbound. If yes, your number might be correct. Or else most of the companies are outbound driven where majority comes from outbound outreach

Answer

Around 70%.

Answer

99.9% outbound for a startup

Answer

Brand awareness will mean very little as a startup. Almost non existent unless you are selling the good good. Outbound will likely be where most of your revenue comes from. Marketing will do nothing for you. Sorry to break it to you. Lastly, depending on what your quota is they should be realistic with sales timelines based upon the heavy outbound needed.

Answer

We've been around for almost 2 years, and we're 90+% outbound.

CoffeeIsForPosers

typical % of Outbound for a startup

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CoffeeIsForPosers

typical % of Outbound for a startup

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