Wellss

Channel sales

typos in email blasts

So my team & I have been brainstorming new email templates to engage with prospects. We all came up with our own & decided we would send them out & track the open rates.

In my email I wanted to offer clients a live demo but instead offered them all a live DEMON👹 (spooky season amirite?). Yes I know it's not the worst typo but enough to make me question my proof reading skills

So now what?

How to handle this typo in my email blast

Attached poll

Respond & make a joke out of it Correct yourself in a very professional manner leave it, no one will notice

*Voting in this poll no longer yields commission.

💌 Cold Emailing

📣 Demos

🤷‍♂ Poll

32 comments

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Kinonez

Celebrated Contributor

War Room Enthusiast

I miss clicked. This is the best way to make a follow up with a joke! At the very least it will stand out!

Sunbunny31

Politicker

Sr Sales Executive 🐰

I'm intrigued by the live demon. How do you go about procuring one to send to a customer? I have enough issues just sending the regular mugs and ballcaps.

Wellss

Tycoon

Channel sales

I'm pretty sure they sell them on Amazon, just look up live demons

Sunbunny31

Politicker

Sr Sales Executive 🐰

Yeah, I did look. Lots of "out of stock" and then the really expensive ones from sketch sellers, like "darkedgelord69" on eBay.

Wellss

Tycoon

Channel sales

Dang I should've figured demons would be a hot commodity during sPooOky season

Sunbunny31

Politicker

Sr Sales Executive 🐰

You're right, it's most likely a timing issue. I just may have to wait until next month.

jefe

Arsonist

🍁

I feel like a correction of the typo would do 2 things.

1) Humanize you and maybe provide a laugh for those that opened.

2) Offer another opportunity for people to view the original message that didn't open it.

1nbatopshotfan

Politicker

Sales

If anyone notices, give them credit for uncovering your groups passion for Halloween. :-)

Mistakes happen, if someone calls you out own and move on. No big deal.

Wellss

Tycoon

Channel sales

Lol my colleague said the same thing. They said to send out the 'It's fricken bats' GIF

DungeonsNDemos

Big Shot

Rolling 20's all day

Honestly it's october and I feel like any EDGY tech startup's marketing department would purposely send emails to ask prospects about "Get a Live DEMON *insert devil emoji*

Wellss

Tycoon

Channel sales

you bring up a good point. because we are very #edgy

mitts2

Politicker

Account Executive

Best chance is to make yourself human to the prospect. I'd call it out and make a joke or something. Make it seem like they arent just part of a templated sequence.

Woody

Politicker

Business Development Executive

Leave it, but they will notice, the 5 - 20% that open it that is.

SaaSMaster

Politicker

Strategic Partnerships Manager

Leave it, and anybody that responds pointing it out just make a joke out of it then as long as it’s not a negative response

Diablo

Politicker

Sr. AE

What we did once was we owned the msitake and mentioned that our emails are send by humans and mistakes might happen.

However, next time try to send test emails to a few internal guys and always use minimum 2 different emails as an A/B tests if you sending bulk.

Sunbunny31

Politicker

Sr Sales Executive 🐰

I'm kind of loving that you have a msitake in your answer. Well played!

Diablo

Politicker

Sr. AE

Good catch 🙂

Fenderbaum

Politicker

Retired Choirboy🪕

I missed that as well, and I've been told I'm a member of the Grammar Police (it's a curse).

Wellss

Tycoon

Channel sales

Well the funny thing is we all shared our templates beforehand & no one noticed it then either. But I think we were just all so focused on getting them out that we were skimming over them. Lesson learned lol

Diablo

Politicker

Sr. AE

🤣

SaaSyBee

Politicker

Founder

That's incredible. I'd respond to that email. Some of the best art in the world comes out of mistakes ;)

ChrisSellsHisSoul

Fire Starter

Owner

No joke, I sometimes put intentional typos in my emails so prospects can tell I'm a real person.

If it were me I would almost certainly respond saying "Correction...I actually don't sell demons, but if you really want one I can probably find one this month" or something similar.

Wellss

Tycoon

Channel sales

An old colleague of mine did the same thing! She has a small typo in pretty much all of her email templates, something you would only notice if you're looking for it.

Love the follow up though, I might use that haha

ChrisSellsHisSoul

Fire Starter

Owner

I know an absolute sales killer who barely ever cold calls. He does almost everything with custom email, and they're extremely long and rambling and full of typos.

At first I thought it would hurt him, but it works great! People respond because they can tell it's actually him and he thought about their situation deeply!

softwarebro

Politicker

Sales Director

Blame Marketing

WomenWantMeFishFearMe

Politicker

I would play it off as if you meant it

FromaBlankPerspective

Politicker

District Manager

There is literally no better time of year for this particular typo, haha. I would respond with a joke. Great opportunity for another touch point!

MediocreSalesGuy

Valued Contributor

AE (Account Executive)

Apologize and tell them you aren't trying to demonize the idea of a demo, but apparently you have. Then send them an order form and hope they sign...

Flippinghubs

Opinionated

Account Executive

Dont take yourself too serious i find, life moves on and its just a mistake

SalesStash

Opinionated

Strategic Account Executive

Depending on what email provider you use you can actually retract emails you sent if the person you emailed hasnt opened it yet. I know outlook has this feature.

SalesStash

Opinionated

Strategic Account Executive

Also downloading and paying for Grammerly has been a god sent for me!

TheDude

Politicker

Partnerships Lead

Wear a devil suit to the demo(n)

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If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.

Wellss

typos in email blasts

How to handle this typo in my email blast

32 comments

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