Understanding your customers/prospects vs outbound

Question

We have been doing outbound for a while - like hundreds of emails per day sent. We know that the effectiveness of this would be low - and it was - even with AI personalisation.

The only deals we got so far are where we dived deep into information about a prospect, wrote an email upfront or offered some value upfront (duh, right?).

I am curious if this is true for most of us or is there some tactic that I am missing out in doing scaled outbound (through Clay or smt)

Accepted Answer

I see this getting more common day by day. The deliverability has taken a toll. It's true. What I've realised is that sending a super personalized mail, has increased the open rates, click rates, and other metrics as you mentioned. Scaling has become a challenge.

Answer

Scaling has become quite difficult and will continue to be more and more difficult. @Gasty hits the nail on the head with the above.

Answer

What you are missing is that it is cheaper to get a bunch of unskilled and untrained SDR's hammering away on the phone and email to capture less than 1% of their prospects than it is to hire actual skill and take time "knowing" your potential clients.

Answer

crazy that good specific value drives results!

Answer

Volume has increased exponentially and personalization naturally has decreased and while many sales managers with slacks 3 sizes too big that havent closed a deal since 2000 will tell you to personalize at scale that just isnt realisitc.

You have 2 levers you can pull and it seems for whatever reason most people opt for more volume you can easily stand out going the other way

Answer

There is no silver bullet - deliverability and engagement from cold outreach is increasingly challenging…it’s a necessary evil but should only be 1 tool in your chest (as conversions will be low). No idea what product / service is being offered but sending out 100s per day (assuming same messaging)……does suggest pretty broad targeting / diminishing returns, so would start there first……reduce volumes / better segment recipients to allow for more targeted messaging, perform lots of A/B, mix in multi-channel efforts and try to identify any helpful metrics (optimum time / day for outreach, common attributes of recipients who do engage etc…also saw some uptick in activity when adding a powerful CTA as a PS.)….and then deal with the inevitable flak from those above who simply look at increasing outbound volumes as the only indicator of effort.

mafiaboi

Understanding your customers/prospects vs outbound

8 comments

mafiaboi

Understanding your customers/prospects vs outbound

8 comments

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