In software sales there is a tendency of hiring young resources, at their first sales experience as SDR or BDR.
Prospecting (especially outbound) is probably one of the most difficult sales skills. I would argue that anyone could close a very well qualified deal, however not anybody can create outbound pipeline in targeted accounts.
In my opinion outbound should be done by the most experienced sales people in the company: senior reps should have a solid grasp on the value proposition, buyers personas, use cases and are better at articulating the messaging.
Why do we leave the most important task in the sales process to junior SDR and BDR reps?