Back
The War Room
Discussion
Post

Up or Out stale pipeline - my one email to breakthrough

Started at this shop mid 2020 and having grown my knowledge and industry specific skills the leadership wants me to move from only sourcing deals to closing our service package (pre-SaaS).


I inherited a ton of cold, stale, top of funnel pipeline. You know these deals, haven't spoken to us since the one time they did. Perhaps they open all our emails but never return the outreach. I have been here before and again I'm going back to ol' trusty. Try this one email that I have had great success with and let me know how it works for you!


Email Subject: It appears you have lost enthusiasm for this project

Email Body: write nothing, keep it blank (gmail may require you to enter a space in the body)


That's it, drop that dangle in their inbox and let it sit. Don't call, give 'em a few days and my guess is there will be a reply.


Hope this helps!


4
E_Money
Arsonist
+8
Outbound Sales Manager- US
I've also had luck with one sentence emails like "Have you lost interest in this project?" No "Hi Prospect Name!" Or anything like that. Getting good responses. I'll try that subject line thing too though
LittleMorocco
Fire Starter
+1
SaaS Inside Sales
Exactly! When you dont give them fluff it is harder to ignoreย 
UltimateMango
Praised Answer
+1
Chief of Nothing
Nothing wrong with negging a stale fish
LittleMorocco
Fire Starter
+1
SaaS Inside Sales
Sounds like my college girlfriendย 

48
Is there anything sweeter than seeing a prospect who ghosted you cc'd on an email from their boss?
Discussion
29
2
How many reach outs (email, call, LinkedIn, etc.) with no response does it take for you to take that prospect off your list?
Question
11
4
How do you stop all these email alerts?
Question
17