The War Room
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Using decks from marketing...

So tempted to reply: "No salesperson worth a damn has ever used a deck from marketing" but don't want to draw the ire of marketers. What do y'all think?



πŸ‘‘ Sales Strategy
πŸ“š Resource
πŸ“¨ Marketing
9
CoorsKing
WR Officer
+11
King of the Coors Knights
I may use their slides here and there but never ever used a whole deck. Not once.Β 
braintank
Politicker
+6
Enterprise Account Executive
The cherry on top was one deck from marketing that used 9/11 as an analogy for "evolving IT risk". They even had a picture of a long TSA line as the backdrop. We had to get "certified" on the new deck by marketing when I reached this slide I stopped and told them: "You can fail me because there is NO WAY I'm talking about 9/11 during my discovery call"

CaneWolf
Politicker
+12
Call me what you want, just sign the damn contract
FUCK THAT. I would've gone on a tear trying to get people fired.
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braintank
Politicker
+6
Enterprise Account Executive
Agreed! My marketing team has created decks that are 40-60 slides long and explain basic concepts that my buyers are well versed in. Why can't they spend all that time and effort generating MQLs...
SlinginSoftware
Politicker
+6
Account Executive
Maybe used one on my first sales call ever?
braintank
Politicker
+6
Enterprise Account Executive
Agreed. Then once you see the prospect get bored to tears you make a change ;)
CaneWolf
Politicker
+12
Call me what you want, just sign the damn contract
"Make the slides we tell you to make"
CharmingSalesGal
Opinionated
+6
Account Executive
My god, marketing literally never does anything she even mentioned in her post. πŸ˜­πŸ˜‚
CuriousFox
WR Officer
+11
Needer of Life Alert
I like the fact she mentions actually interviewing sellers. Now whether or not they listen is a different story.Β 
TheRealVladimirPutin
Opinionated
+5
AE
Marketing taking feedback from sales when producing material sales is expected to use? What is this, fantasy land?Β 
HappyGilmore
Politicker
+7
Account Executive
Marketing would never ever in a million years listen to first meeting calls recording. They probably have zero clue how to access Gong.Β 
GDO
Politicker
+7
BDM
Well at least she says the salesteam needs to be involved.Β 
TheRealVladimirPutin
Opinionated
+5
AE
I literally never use slides at any point in my sales process. We all had to record ourselves "pitching" for 10 minutes against a new slide deck earlier in the year as part of required training, and then an AI would score us. Any rep that spends 10 minutes talking at a prospect on a discovery call shouldn't be in sales.Β 
TechItEasy
Contributor
+2
Account Executive
At my first sales job, the top rep at the company once told me he never used a deck. At the time I was naive and lacked the appropriate skills to follow suit but now I completely agree.

Decks only portray your company/product/solution through a fixed narrative (or the "master deck" contains multiple narratives but 100+ slides)

Disco calls should be a conversation and hence don't need slides. Equally, any follow ups should be so specific to the prospects business and pains that a demo makes much more sense to me rather than spending an age crafting an uber personalised deck (could be looking at this from a purely software sales mindset though - happy to be corrected)

Only slides I use consistently are technical integration/process maps when late on in the process - probably because I'm too stupid to understand anything technical...
3
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+38
SADNES5 , Β  Slumpyev , Β  SlinginSoftware Β  and 38 people voted
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