Variable Comp - Sales Ops Management

Building out a more strategic sales operations department. In looking at a bonus structure, we are considering a CAC bonus or based on revenue targets (or hell, both).

What are you seeing as an acceptable percentage of comp being variable?

Also, I welcome any variable/bonus best practices!

💰 Compensation

🧢 Sales Management

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Gasty

Notable Contributor

War Room Community Manager

I'm a fan of variable structures which can be calculated on fingers, instead of a complicated formula-based excel.

Next, for Sales Ops especially: I'd add another component to the variable - something along the lines of Conversions!

E.g. Ops implemented A strategy which led to a 30% increase in conversion of Y.

Y can be anything which is critical for your business:
- revenue
- leads
- retention
- happiness quotient
- yada yada

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salesVP80

Variable Comp - Sales Ops Management

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