The War Room
Advice
Post

Veracity of ZoomInfo Intent

Basically title. I’ve been really trying to leverage ZoomInfo the past several days and have been trying to prospect companies based on their “intent” score. Out of the some odd 5 companies I’ve been able to get a hold of, only one confirmed their intent; the rest didn’t know what the hell I was talking about. Am I just overestimating their “intent”, or is this data not very reliable?

🔎 Prospecting
👑 Sales Strategy
☁️ Software Tech
4
CuriousFox
WR Officer
+11
Senior Account Executive
The contacts they give under each intent are not necessarily the ones that searched for the specific product. They are only "suggested" contacts.
SaaSguy
Politicker
+5
Account Executive
Yeah I think some random in any department could have clicked on the website and it counts towards the intent for the whole company. 
looper1010
Celebrated Contributor
+13
Account Executive
My team has tested out both bombora (another intent tool) and zoominfo intent.  The data wasn't accurate enough (at least on our end) to keep using it. I'm in the fintech space for context
GDO
Politicker
+7
BDM
Sorry problably a stupid question: Intent?
14
Lusha, Seamless.AI, other?
Question
29
16
ZoomInfo Intent
Question
16
4
ZoomInfo acquiring Chorus...bad news for Gong?
Discussion
7
Game changer?
+72
Gethy ,   StrictlyBusiness ,   punnirno1   and 72 people voted
*Voting in this poll no longer yields commission.