Business owner's love to be competitive, and oftentimes they have a hair up their you know what to be the best. It's all sales, of course. This business owner did some research over the weekend since we last talked, and came back and said I want to be competitive with *insert 3 biggest advertising competitors in area*. I said ok, here's what we are going to do. Bumped his spend up, and said we are reconvening in 45 days to do a temp check, but lt's get you some more business growth. Closed Won.