I am planning to co-participate in a webinar soon where I will be speaking about certain aspects of my industry and where my product can help. I don't want it to sound too salesy but the host is saying that I can demo the product. I believe in adding value. Just spending my time showing the demo will be too salesy imo. So I thought I should do a hybrid where I talk about a certain aspect of the industry and show a related product feature. Just 2-3 main points and features should be good enough to raise interest.