What are simple sales strategies for cold calling?

One strategy I always recommend is running a cold email campaign before you pick up the phone.

A cold email campaign is a great way to weed out the contacts who are never going to convert, so you aren’t wasting your time or theirs. Plus a cold email campaign can work wonders for drumming up new, warm leads who will be interested in your offerings, so you can add them to your funnels and nurture them alongside the rest of your opted-in list.