34fifty profile picture
34fifty profile picture

34fifty

Team Lead

Valued Contributor
Opinionated
Catalyst
+4

What are some good practices towards personalising a cold outreach?

A tech buyer would have seen a lot of cold outreaches in his/her time and would be able to spot the drab automated communication sequences. How do I stand out from the usual?

👑 Sales Strategy
💌 Cold Emailing
😎 Sales Skills
10

18 comments

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JJASBE
Catalyst
2
Director, Solutions Sales
Vidyard for the win.  Also, what is it that they said in the interview you read, or podcast you heard, that resonated with you?  Take one podcast episode, pull the resonant points out, and build a sequence with each point being a new email in the sequence....
34fifty
Valued Contributor
1
Team Lead
This is very useful! Thanks!
quinoa
Contributor
1
order taker
How do you go about deploying vidyard?
TheRealTommyCallahan
Arsonist
1
President of Callahan Auto
Some reps on my team have started using VidYard. Have you tried it out? I'm skeptical to use it but they've seen some good successes with it. They just make sure to make the video very personalized instead of a generic video. 
34fifty
Valued Contributor
1
Team Lead
Thanks for this tip! I'll check this out!
TheRealTommyCallahan
Arsonist
1
President of Callahan Auto
Not a problem. Best of luck!
quinoa
Contributor
0
order taker
what points do they touch on in the video?
JJASBE
Catalyst
1
Director, Solutions Sales
@quinoa, the good news is that there’s a free version. You can just hit their website and literally sign up and start using vid. I use it for intros, follow ups, meeting recaps and in some cases I’ll walk through a particular function or use case for a customer’s benefit. It’s a noise cutting game changer, IMO
quinoa
Contributor
1
order taker
Thank you. 
Blackwargreymon
Politicker
1
MDR
Be brief, be relevant, be gone. Honestly though, demonstrate that you understand them and their problems. Make it as personal as possible. Video helps too.
Clashingsoulsspell
Politicker
1
ISR
Some reps on my team have started using VidYard.
Elliott_Sells
0
Senior Business Development Representative
Be brief, be relevant, be gone. Honestly though, demonstrate that you understand them and their problems. Make it as personal as possible. Video helps too.
34fifty
Valued Contributor
1
Team Lead
I haven't really tried a video outreach. Time to get this started.
Tres
Politicker
0
Account Executive
If you really are "personlizing" it, make it personal. Try and find some connection to them by searching their LinkedIn or other information and tie it back to you
paddy
WR Officer
0
Director of Business Development
Understand what their company actually does and knowing the industry changes that affect their business. This goes a long way if you can offer some free consultative advice, such as "hey I noticed XYZ on your website and typically my clients see better XYZ if they fix XYZ". Do your homework.
Chep
WR Officer
0
Bitcoin Adoption Specialist
The one thing LinkedIn is helpful for. Prospect relevance
Salespreuner
Big Shot
0
Regional Sales Director
I'd make sure linkedin is up and connected as a personalized touch point. 
MR.StretchISR
Politicker
0
ISR
Vidyard for the win. Also, what is it that they said in the interview you read, or podcast you heard, that resonated with you? Take one podcast episode, pull the resonant points out, and build a sequence with each point being a new email in the sequence....

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