What are some of the things you cherish at a car rental?

I have a small car rental (under 15 cars) and I would love to know what positive experiences at a car rental have resonated with you. Your responses will help me scale my small business. My vision is perhaps someday to have 300 cars.

I have a unique model because I rent 8-10 year old cars for sometimes 50% the price of a traditional agency. My cars are a couple years older but drive just as good as a 2021 model. It's my own shop and I focus on longer term rentals (2-3 weeks) and I might even start doing longer term leases for people (3-6 months) that might not otherwise be able to afford a car or lease. We're talking $400 a month, no down payment for 6 months for a 2012-2015 low mileage VW Jetta.

I never imagined I would be in this business but there's been a lot of demand for it and it's an industry ripe for disruption. Even with Turo, there's still so much room for improvement in the industry.

I have been working hard and have reinvested almost all of my paychecks back into the business. I would love to know what positive and memorable experiences you have had with other car rental businesses so I can try to implement them in mine. Thanks WR!