Money

Head of Sales

What are your most useful sales enablement tools?

There's about a million of these tools and platforms out there, I'm sure a bunch of you are selling them. Ex. (outreach, gong, yesware, seamlesss.ai, rocket reach, etc.).

Selfishly, I've started vetting some to invest in (starting at 1 seat and growing to 20 in the next year or so).

What do y'all like using and why?

🔎 Prospecting

👑 Sales Strategy

👥 Social Selling

57 comments

Sort by:

Zeb

Opinionated

Regional Sales Manager

Zoominfo. The contacts sometimes have cell phone numbers and they have a "News Alert" for all your top accounts.

beerisforclosers

Politicker

Account Manager

I second this - the news alert feature is awesome, and the contacts have been far more reliable than some of the other tools I've used.

Oboy77

Arsonist

Workspace Consultant

I use ZoomInfo and it is awesome. I specifically like the intents section on ZoomInfo.

Abhikumar

Fire Starter

-1

Product Marketing Manager

Hey @Oboy77
How did you measure their success or failure at your business?

Abhikumar

Fire Starter

-2

Product Marketing Manager

Hey @Zeb
How did you measure their success or failure at your business?

Accidental_Sales_Guy

Politicker

Account Executive

DOOLY. You can update 30 salesforce opportunities in 30 seconds.

Powerful for the organized, but dangerous for the procrastinator.

salesdongle

Good Citizen

AE - Named Accounts

Yo with Scratchpad you can do hundreds using their wicked fast bulk update feature. I've tried both apps and Scratchpad is straight fire compared to Dooly.

Abhikumar

Fire Starter

-2

Product Marketing Manager

Hey @salesdongle
How did you measure their success or failure at your business?

RaymundoFlex

Opinionated

Gotta agree with Scratchpad here. I can update or check sfdc from any website with their Command thing

fuzzy

Notable Contributor

CMO (Chief Meme Officer)

SalesLoft, ZoomInfo, Hunter.io, Owler, LISN, and QuotaPath..definitely QuotaPath

ossnaut

Enterprise AE

+1 on QuotaPath. So nice to be able to forecast your commissions with a single click. My last company used Xactly which felt like it was designed by a freshman as their User Experience 101 class project.

fuzzy

Notable Contributor

CMO (Chief Meme Officer)

heh..they're one of my clients.

JC10X

Politicker

Senior Sales Manager

Nice!!

Abhikumar

Fire Starter

-1

Product Marketing Manager

Hey Fuzzy,
which industry you are currently working in .
How did you measure their success or failure at your business?

PrivateJLR

Good Citizen

Commercial Director

ZoomInfo - the easiest way to find people's cell phone numbers, a line that is more likely to be picked up than an office line in my experience.

Abhikumar

Fire Starter

-1

Product Marketing Manager

Hey @PrivateJLR
How do you come to know about them?

LordBusiness

Politicker

Chief Revenue Officer

Chorus is the one tool that my team has now that I just don't know how we did without before we had it. Training, onboarding, coaching, trends analysis. It would be the first software I bought if I ever took a new gig.

Oboy77

Arsonist

Workspace Consultant

I just saw that Chorus got acquired by ZoomInfo today. That could be a huge game changer.

donjuandelasventas

Personal Narrative

Manager, Sales Development

we recently brought in Gong but effectively the same (sorry any Gong/Chorus reps). Already feeling the same - onboarding new reps, even remotely, is completely different and if you can get then bought in early, they run with it on their own after a while which is great.

Abhikumar

Fire Starter

-1

Product Marketing Manager

Hey @donjuandelasventas
May I know, which industry you are currently working in and how did you measure their success or failure at your business?

LoneMaverick

Executive

Strategic Account Leader

I love Chorus, I was weary about it being a little to big brother but the insights and notes it’s a able to capture frees me up and allows me to have a deep conversation without typing or frantically writing my illegible chicken scratch that I wouldn’t be able to read later any way.

salesdongle

Good Citizen

AE - Named Accounts

Love Chorus.

RaymundoFlex

Opinionated

i like chorus a lot - i feel like Gong has more functionality, but honestly i dont know how any rep has enough time to take advantage of the added functionality. i basically use chorus to prep for my next call and get my head back around an account

Abhikumar

Fire Starter

-1

Product Marketing Manager

Hey @RaymundoFlex
May I know, which industry you are currently working in and how did you measure their success or failure at your business?

Abhikumar

Fire Starter

-1

Product Marketing Manager

@LordBusiness
May I know, which industry you are currently working in and howdid you measure their success or failure at your business?

JuicyKlay

Celebrated Contributor

I use SalesLoft and SalesNav more than anything else. Still have a good bit of Excel for creating editable dashboards that SFDC just can’t make.

Abhikumar

Fire Starter

-1

Product Marketing Manager

Hey @JuicyKlay
May I know, which industry you are currently working in and how did you measure their success or failure at your business?

BulkPony

Tycoon

Enterprise Account Executive

Seen a lot of mentions of ZoomInfo, which I would agree with.
For me, it is Outreach. Having the integration with Zoom is great, but the actual function of Outreach is great for my market. The automation aspect of it frees up a lot of time and the UI is smooth and easy to understand. Would definitely recommend it for a growing team.

PeterSwan

Opinionated

Sales Specialist

ZoomInfo, Owler, Hunter.io, Lusha, Linkedin

Abhikumar

Fire Starter

Product Marketing Manager

Hey @PeterSwan
May I know, which industry you are currently working in and how did you measure their success or failure at your business?

Boutdamtime

Politicker

Client Executive

Zoominfo and definitive healthcare. I love DHC

Abhikumar

Fire Starter

Product Marketing Manager

@Boutdamtime
May I know, which industry you are currently working in and how did you measure their success or failure at your business?

friendlyginge

Politicker

Account Executive

Gong for call and demo scoring, was especially useful while we were remote and I was on boarding because we could listen to calls/meetings and get feedback on our calls.

We use Lessonly for product and sales training.

Sales nav and Outreach for prospecting. At my last job we used LeadIQ to look up contact info from LinkedIn Sales Nav, and it would directly input that info into Salesforce

Abhikumar

Fire Starter

Product Marketing Manager

@friendlyginge

May I know, which industry you are currently working in and how did you measure their success or failure at your business?

Blue_Turtle

Opinionated

sdr

I’m an SDR at ZoomInfo so we use our own tech, but other than that: outreach and Loom (Vidyard when it’s working). Just being able to put people in email sequences and get rear receipts is great, and videos are useful for warmer relationships. Useless for cold ones though.

el.guap0

Valued Contributor

Account Executive

Gong is King for sure. No better way to get better than by watching yourself make mistakes, watching successful reps and correcting/replicating on your next calls.

Abstrakt

Director of Cloud Solutions

We almost signed up. Loved the rep. Meh on product.

ChiefPipelineOfficer

Opinionated

Director of Business Development

Gong

bamageorge

Celebrated Contributor

International Sales Director

Love Zoominfo!

Abhikumar

Fire Starter

Product Marketing Manager

@bamageorge
May I know, which industry you are currently working in and how did you measure their success or failure at your business?

The_Sales_Badger

Notorious Answer

Account Executive

Check this out - Dux-Soup is where it's at

https://bravado.co/war-room/posts/2021-sales-tools-tricks-secrets-and-content-to-help-your-process-episode-2

Biznasty

Opinionated

Lead Business Development Manager

We just switched from zoom info to seamless.ai. I did not ever like zoominfo. I think there are better products that’s are less restrictive

CuriousFox

WR Officer

🦊

They are all hit or miss. Depends on territory I think.

WifeStealsMyBoxers

Good Citizen

Account Executive

I'm actually curious - there seems to be a ton of different tools out there, and many comments mention using multiple tools.

Is it ever too much? Is there not one sales enablement tool that does all of it?

Justatitle

Big Shot

Account Executive

Not to sound like a dick but honestly my phone and email are the best tools I have. Linkedin and Lusha are also great. Zoominfo is solid but you can get into a rabbit hole easily with it.

No_ty

Politicker

Sales Dir.

Seamless is a nice one

cifu

Opinionated

SDR

Seamless, Zoominfo, Owl, gotta lof those for prospectng

SpicySpitter

Opinionated

SDR Overseer

Reggie AI - saw a demo of it recently and was sold lol

SalesbeastMode

Catalyst

Senior BDM

Zoominfo+LinkedIn.

Abhikumar

Fire Starter

Product Marketing Manager

@SalesbeastMode
May I know, which industry you are currently working in and how did you measure their success or failure at your business?

Diablo

Politicker

Sr. AE

Salesloft and it's good

Abhikumar

Fire Starter

Product Marketing Manager

@Diablo
May I know, which industry you are currently working in and how did you measure their success or failure at your business?

Abhikumar

Fire Starter

Product Marketing Manager

What are everyonesfavorite sales enablement tools? We love using Zoominfo, but would love to hear about any other tools that people use.

antiASKHOLE

Tycoon

Bravado's Resident Asshole

I have not really ever used anything consistently when it comes to those tools. So this is good info for me.

someoneinsales

Tycoon

Director of Sales

Depending where your org is at,

Leadgen: Apollo/Zoominfo

Video content: Loom/Vidyard

Sales Nav is a must

Call recording: Just record with Zoom or Otter.ai (free) unless you are a big company. Gong is overrated and most companies really dont use it how they should.

You could throw in some type of intent data tool like 6Sense, Bombora or G2, but havent seen much from those.

Kosta_Konfucius

Politicker

ERP Sales

Got to go with Zoominfo, hard to pick against it unless you have the same accounts for years

salezkween

Opinionated

Enterprise Account Executive

My productivity google folder:
Outreach (for prospecting)
Kosmotime (for task mgmt)
Linkedin Sales Navigator (prospecting)
Scratchpad (salesforce updating)
Chorus (review acct context)
Clari (forecasting)
ZoomInfo (Lusha secondary for cell #s)
Reprise (for demos)