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What are your thoughts on the use of memes when communicating with prospects??

What are your thoughts?
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🐱 Off-Topic
πŸ˜‚ Sales Humor
5
salesnerd
WR Officer
+16
Head of Growth
I've used memes maybe 5 times in my career and only if it feels EXCEPTIONALLY appropriate. It is a very quick way to build a bond with a prospect and simultaneously a very quick way to burn an opportunity.Β 
GDO
Politicker
+7
BDM
Depends on the situation/relationship. I would do it if IΒ΄m sure they would understand and laugh at it. Everybody likes humor.

Humor is a part of sales. People buy from people and all that. If sending memes is you and you feel it suits the situation, why not.
poweredbycaffeine
WR Officer
+9
Bean Juice Drinker | Sales Savant
Know your audience. If they are receptive to humor, and you can produce relevant content, then it's worth incorporating for sure. One of our best-performing LinkedIn ads is a meme, and it's worked perfectly for what we wanted to do with it. However, at my last company, a meme could have ended with you walking the plank if a broker was offended and sent it to our CEO.
CuriousFox
WR Officer
+11
Senior Account Executive
Use them sparingly.Β 
Ace
Arsonist
+9
CEO
Segment using the company age - If you're pitching to startups and new age companies, then go for it. If you're pitching old companies then be professional. Send memes only when you're absolutely sure then
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Me
+32
TheRealPezDog , Β  harebrained , Β  Meddicc123 Β  and 32 people voted
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+44
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