hola

sales consultant

What can I do to be the Best SDR Manager?

Would love all tips, strategies, tricks on what works best to make sure my SDR team is crushing it. We sell into large enterprises only and have long sales cycles. Also, each AE needs like 5 deals a year to hit the quota.

What strategy do you think is best ?

👑 Sales Strategy

🧢 Sales Management

👨‍🌾 SDR

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Gasty

Notable Contributor

War Room Community Manager

- don't ever let your team be thought of / referred to / talked about as "appointment setters"

- ask each individual SDR about their long term roadmaps : some of them are there for the money / some for transitioning to AE / some for experience for higher studies

- identify the wrong hires (if any) in the team, and make a choice to either work on and with them to get them better or to plan their exit (hopeless cases)

- have weekly one-o-ones. follow a structure, but keep some part of it open as well.

- your job is of a therapist - to eventually ensure your patients (team members) are able to function independently and conquer the world without your help

- you'd, many-a-time be sandwiched between AEs, and Management, and SDRs, and Marketing, and Operations, and some other function. HODL

- each of these functions would talk a different language, have diff. expectations, work with diff. incentives. agree with everyone, but do what's best for your team in the end

- be ready for stupid questions, be ready for answering them again and again, try not to judge much

- teach your SDRs both internal and external selling, good rapport with AEs goes a long way

- learn creating reports / doing analytics on your CRM, if you're able to master one important tech stack : it can take you a long way

- expecting each SDR to be excellent in cold calls, and cold emails, and linkedin, and videos is stupid. capitalize on each's strength and hire the team's weakness

- don't be a dashboard manager, if "make more calls" is the answer to everything - you're doing it wrong.

- your SDRs (like every other human) want a sense of control, give it to them in the form of an output driven approach rather than obsessing over input metrics

*If you have an option, make a switch. There are very few who're an SDR leader by choice, not force. It might not be as monetarily rewarding as individual AE / AE leadership. You don't want to be me. Even I don't want to be me at times.

TennisandSales

Politicker

Head Of Sales

great list!!!

CuriousFox

WR Officer

🦊

@UrAssIsSaaSYour time to shine BBK‼🐈‼

Pachacuti

Politicker

They call me Daddy, Sales Daddy

My last job was the first I had an SDR to work with. So from my POV, pairing your SDR with the right AE and making sure they click together is important. Making sure the appropriate communications cadence is implemented (and followed) is also important.

Kosta_Konfucius

Politicker

Sales Rep

1:1 shouldnt be just reviewing KPIs but have coaching and takeaways

antiASKHOLE

Tycoon

Bravado's Resident Asshole

with any type of managerial role, your people don't care how much you know until they know how much you care.

Get them on your side, continue to identify potential and bring out the best in people.

Public praise for wins is huge!

RomyJax2020

Valued Contributor

Enterprise Sales Dev

Organization, one sequence for everyone and everything, help them differentiate between c-level vs manager messaging, public praise (on slack or wherever,) give constructive criticism and try to understand why SDRs do what they do, enable them with competitive intel/positioning of your product within the market, ideas on how to prospect into difficult acts, show them how to do vidyard (I always get a response)… I’m happy to chat 1:1 if you want!

Saleswithsingh

Good Citizen

Sales manager

As an SDR manager the only thing you need to do is to motivate your team daily and occasionally look out the ways to improve there skill sets

playerone

Politicker

Regional Account Executive

Make calls with them and have weekly meetings where you talk through the most common objections. I like keeping a shared document where people can add their most recent objections. Recap the meeting with notes on how those objections were overcome successfully in the past.

NotCreativeEnough

Big Shot

Professional Day Ruiner

-don't micromanage. all this does is stress people out
-don't harp on KPI's like dials, talk time, etc. Allow your team the freedom/flexibilty to try out new prospecting methods and do what works.
-don't treat them like children. A lot of companies treat SDR's like they're a group of little kids who have never worked before even though that usually isn't the case
-make yourself available to them. whether this be training, supporting, whatever it may be
-always have their back. SDR's get into it with their AE's or marketing sometimes. Have their back 100% of the time. that loyalty will be rewarded.

The best manager I've ever had was my SDR manager and it was because of those exact reasons. We weren't getting "checked in on" all the time to make sure we were doing what we were supposed to. We weren't held to some specific KPI. And he gave us the freedom to execute at our jobs in a way that worked for us. The only metric we were given was our quota and as long as we hit that we could work when and how we saw fit. This manager had the highest performing SDR team in the company with every single person hitting quota and the team being 120% to quota. No other team was even close to that.

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hola

What can I do to be the Best SDR Manager?

10 comments

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