What do you consider the "mobile" worker?

Hey you Savs,


I work for a company who's unique selling prop. is aimed towards the mobile workforce. A problem we are running into is that people have different definitions of mobile workers. For instance, we help workers who are completely mobile like casino, construction, healthcare, etc. People who do not have a corporate email address. But some people see mobile workers as those who can but choose not to work at a desk. What would you consider a mobile worker?


Thanks!

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CadenceCombat
Tycoon
2
Account Executive
Your marketing team needs to figure out a more accurately descriptive way to categorize your target prospects because I guarantee you, no one sees ‘mobile workers’ and thinks ‘workers who are physically moving a lot throughout the day’.
CadenceCombat
Tycoon
1
Account Executive
To further expand on my last post... It may be a case where your marketing team likes the ambiguity of ‘mobile workers’ because it generates more clicks / web traffic even though all it’s doing is likely going to just lead to lots of disqualification on your end.
MaoMao
Fire Starter
0
SDR
This is great insight, thanks!
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