S
S

salesleader123

sales director

Fire Starter
Contributor

What is normal % increase for annual targets year over year?

This is my first time posting here, so apologies if I miss some protocol. I received my 2023 target for my (small, 5 person) sales team and the jump seems unjustified given our process / support / lead flow etc hasn't had an equally significant jump. I know targets always increase, but am curious, what is the normal for year-over-year % increase to targets? If it is helpful to share, I work for a marketing agency.

๐Ÿท Advertising
๐Ÿ’ฐ Compensation
๐Ÿงข Sales Management
10

16 comments

Sort by:
CadenceCombat
Tycoon
5
Account Executive
Pretty relative. Hard to answer.
Diablo
Politicker
4
Sr. AE
Difficult to answer this one. I have experienced multiple changes in 2022 itself.
ThatNewAE
Big Shot
3
Account Executive - Mid enterprise
Annual targets should depend solely on the lead influx, market saturation, market condition at the moment and then the team size etc.

You would know best as to whether or not the % is unrealistic - since you know the product and the market best.

I do not foresee my annual targets going up this year - considering everything. But if it were to go up, should be 3-5%. And I'd then expect a 5x of the targets to be my appraisal. Alrighttttt thank yewww!
Sunbunny31
Politicker
3
Sr Sales Executive ๐Ÿฐ
What % increase did you get?

And yes, unfortunately, backing into your number based on a target is very common. They have to make that number somehow.
Maximas
Tycoon
2
Senior Sales Executive
5 to 10% annual target increase that's what I would say Normal!
DungeonsNDemos
Big Shot
1
Rolling 20's all day
I'd hope for not more than this
TennisandSales
Politicker
2
Head Of Sales
damn i really dont know if there is a "normal" increase.

it really should be based off the market. How much demand is there for your product, how many AE's are there and what can be accomplished in a year based off of sale cycle length.

so i find it hard to find an average.

when ever there is an increase, I would always ASK how and why they chose the number and see if there is any response.
salesleader123
Fire Starter
1
sales director
They basically said they want to achieve X% growth in 2023 so my team's numbers back into that :/
TennisandSales
Politicker
1
Head Of Sales
ohhh shit. yeah thats probably the worst way to do it in my mind.

but its SUPER common and been done for years.

Pretty much just working backwards from the number.
I would be super curious to know if they have ANY idea how that will happen.

increasing quota's does not make your product any more valuable or in demand haha.

sorry to hear this.
punishedlad
Tycoon
2
Business Development Team Lead
What sort of percent increase did you get hit with?
salesleader123
Fire Starter
1
sales director
My team target ended up increasing by 7% after some serious negotiating with finance. They first pitched more like 15%. YIKES!
JustGonnaSendIt
Politicker
0
Burn Towns, Get Money
My quota went up 40% this year - 7% is not too bad my friend.
salesleader123
Fire Starter
0
sales director
ouch :/
Kosta_Konfucius
Politicker
1
Sales Rep
I would assume its 5%, we have not got our new number yet though.
CuriousFox
WR Officer
1
๐ŸฆŠ
Depends where you are and what you are selling.
kelvin26
Fire Starter
0
administrative manager
https://timebrookinvestment.com/u/sign_up?r=kryptotitan


https://t.me/+L_3GDbXlz904MDg0

Related posts

16

FEELINGS- Your commission is annual (ARR) but the customer paid monthly (MRR) and if there is a churn in the next few months, the company will deduct by increasing your quota and taking the equivalent amount $$ from your quota in the next month.

Discussion
๐Ÿฐ
๐Ÿ“ˆ
๐Ÿ’ฐ
17
4

Should your Ramp Quota relief count towards or against your annual target?

Question
๐Ÿ’ฐ
๐Ÿ™
๐Ÿ”ฅ
6
16

45% increase in annual quota. Stay or go?

Question
โ˜๏ธ
๐Ÿ’ฐ
๐Ÿง 
18
Bravado is a community of trusted sales professionals endorsed by their customers.
Apple Store logo
Products
The War Room Jobs Salary Guide Tech Sales U
Company
About Us How It Works Blog Bug Bounty
Contact
Press Careers
ยฉ 2024 Bravado Inc. All rights reserved.
Privacy Policy Legal and Privacy Center Sales Jobs
If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.