Look it's really all of the above. What do you think?
TennisandSales
Politicker
2
Head Of Sales
so I would say the GOAL is to set a meeting.
But if you dont book a meeting it does not mean the conversation was a waste.
If you dont leave the conversation with a booked meeting, but you understand the pain points, and the key players better than it was still really valuable.
Sunbunny31
Politicker
2
Sr Sales Executive ๐ฐ
All of the above.
You want them to book a meeting - but you want the meeting to make sense for everyone.
AutoSmiler
Arsonist
1
Account Executive
Book the meeting. Then at the meeting, you can have a conversation and obtain the necessary information. The meeting is always the number 1 priority for cold outreach!
K.eep I.t S.imple S.tupid
Pachacuti
Politicker
1
They call me Daddy, Sales Daddy
The GOAL is sell them something....eventually.
GingerBarbarian
Opinionated
1
Lead Sales
I think the goal of cold outreach is just to see if it is even worth chasing someone. I don't need a meeting or a long conversation if I find out they are not a fit.
A good cold message can simply be "Can I be SUPER blunt with you? I don't want to waste either your time or mine. Do you have (problem) in your business right now?"
If they say yes, you can go deeper. If they say no, on to the next one.
Kosta_Konfucius
Politicker
0
Sales Rep
Minimum goal is to have a convo and gather info, but the ultimate goal is to set the meeting.
Diablo
Politicker
0
Sr. AE
All of the above but it starts with having a conversation for me
salespj
Personal Narrative
0
SDR Manager
Primary goal is to introduce yourself as an expert and learn if the product itโs a โfitโ to the prospect. Not everyone is able to purchase your product at the time of call but letting them know that you understand that sets you apart from other Adrโs
ChickenWings
Opinionated
0
Tom Callahan's Son
E. Find a problem worth solving
Maximas
Tycoon
0
Senior Sales Executive
All of the above.
countingmyinterest
Politicker
0
Account Executive
Kind of everything if you think about it. Meeting is ideal, but if you have a conversation or gather info, it's not the worst thing in the world.
Skrtskrt
Good Citizen
0
AE (Account Executive)
Awareness
htxjoe
Good Citizen
0
Sales consultant
Only goal is the meeting. Everything else is a waste of time until you have undivided attention. I canโt stand it when salespeople try to keep talking to me when I tell them Iโm busy, Iโm sure Iโm not the only one, and nobody is hated faster than a cold call salesperson.
18 comments