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What is THE Industry to be in? (Discussion) Are you considering the 10 Year technological future of your company?

My opinion is that THE industry to be 'in' is pretty much anything to do with AI/MachineLearning/Cloud/Big Data/Robotics


As I think that's where the innovation & money is headed, some great things being done in that space that is essentially wiping out the competition the same way CD's did to tapes, and MP3 did to CD's


This is what fueled my recent job move but I'm curious what your take is, are you considering the 10YR future of the company you join in this regard? Or is it not relevant?


To me I'd just rather be selling the best tech, the newest stuff, biggest impact, but of course with that comes the educational cost of teaching your prospects why the new way is THE WAY to do things now etc. etc.

How was your weekend?
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14
MMMGood
Celebrated Contributor
+10
Senior Account Executive
Anything security related is here to stay. Period. Companies focused on Cloud and Digital Transformation, even more so. 

That said, outside some of the big hitters. I don't know that 10 years with ANY tech company is in the cards for sales folks, these days...and I don't think that's a bad thing. I'm just wrapping my 2nd year with a company that's now 3 years under PE rule. The writing is on the wall, in some form or another. I'm confident I'll be at another company within 2 years. And I'm totally great with that. 
SaaSbod
Contributor
+3
Sr Sales Account Exec
That's like saying transportation is here to stay, pretty broad. I don't see humans in infosec for much longer. 
MMMGood
Celebrated Contributor
+10
Senior Account Executive
Identify and access management. 
Application security. 
Identity governance and orchestration. 
Privileged access management. 
Cloud directory/data services. 
Threat detection services. 
API protection services 

InfoSec. It will always be around and there will be humans to sell it and humans to buy it. 
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SADNESSLieutenant
Arsonist
+8
SDR
yupyup thats true, i think 2-3yrs is the average tenure right, whats the PE rule?
MMMGood
Celebrated Contributor
+10
Senior Account Executive
3-5
Show 2 more replies
RedHotCheetos
Good Citizen
Business Development Representative
Cloud is a *great* industry to be in. I came from InfoSec and it’s nice but it can be insanely competitive and a bit saturated. 

Lots of vendors in the space, so it helps to work for one that’s innovating in some way.
Meow
Good Citizen
+1
Inside Sales Representative
I guess this really depends on what kind of security services you provide. 
If it is end point protection or CIAM I definitely get you. 
But there are certain spaces where you only really have a handful of competitors which is nice
marebears007
Catalyst
+3
Sr. Account Executive
I was thinking security would be a big industry as well, especially around ata and such. What is the PE rule?
MMMGood
Celebrated Contributor
+10
Senior Account Executive
Pivate Equity. Our company was acquired by a private equity firm and have been under their “rule” going on 3 years. Typically I’ve seen those investments last 3-5 years before getting spun out via IPO or bought by a big tech stack; Microsoft/IBM/etc. 
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CastleIsland
Big Shot
+6
Associate Account Director
I agree with this. As with anything innovative, creating new industries and concepts means new attack vectors for malicious cyber attackers and an increased need for the security to innovate and keep up! I have been in security since 2016 and I don't plan to leave anytime soon (under my own will).
SADNES5
Politicker
+6
Hittin' Dingers
3D printing
SADNESSLieutenant
Arsonist
+8
SDR
big one
Salespreuner
Big Shot
+11
Regional Sales Director
Sounds good . Yes
SalesPharaoh
Politicker
+8
AM BDR
Well my best bet is that AI in terms of processing etc can be the future but the key is to join in the right time. 
SADNESSLieutenant
Arsonist
+8
SDR
facts, get that equity
Salespreuner
Big Shot
+11
Regional Sales Director
So very true. AI will rule. 
SalesPharaoh
Politicker
+8
AM BDR
The problem is a lot of companies just through AI and that's while simply selling you solution algorithms 
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CuriousFox
WR Officer
+11
Needer of Life Alert
I think AgTech will be big.
SADNESSLieutenant
Arsonist
+8
SDR
Agtech? Agricultural tech? monsanto shit?
CuriousFox
WR Officer
+11
Needer of Life Alert
Ah yes - not that shit no.

I'm talking about sustainable farming. 
Show 4 more replies
AE2SC
Good Citizen
Solutions Consultant
Yup love the alternative meat industry and sustainable farm. There's a ton of cool AgTech too that are helping make current farms more efficient but I see us moving to meat alternatives a lot faster. 
marebears007
Catalyst
+3
Sr. Account Executive
My buddy just got a job for a VC firm specializing in AgTech and it seems to be a hot industry. People need to eat!
JDialz
Politicker
+5
COO
Check out AppHarvest. Huge client and it's generally awesome.
Sergio
Contributor
+2
COO
I think most people would say tech related industries like AR/VR, AI/ML, tele-services, anything that has to do with getting insights out of data are the future. However, I think its important to consider industries that are not relatively sexy. For example according to IBIS world research the industry with the fastest growing  market cap is global
heavy duty truck manufacturing. I think we forget about the backbone of modern industry a lot and need to remember infrastructure needs to evolve to keep up with growing globalization demand.
Telehealth_2the_Moon
Notable Contributor
+12
Director of Business Development
Check the username. Telehealth isn't as sexy as AI and such, but it's a massively untapped field. For a long time it was held back by outdated regulations, but Covid forced a re-evaluation that was long overdue. 
SADNESSLieutenant
Arsonist
+8
SDR
I hear its growing bigtime, are there any commision based companies that outsorce sales for companies like that? asking for a friend
SADNES5
Politicker
+6
Hittin' Dingers
I feel this is a US centric option... Rest of the world can just go see a doctor... Any doctor. We even have 8-1-1 to call a nurse. Like "hey I got a weird rash? Should I go to emergency?" "Kid ate an entire jar of pb, do we get his stomach pumped?"
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thegrinch
Politicker
+7
SDR
Telehealth is not an untapped field. There's a ton of suppliers and its a very small transactional sale. Plus Zoom offers hippa compliant video chats now. 
Telehealth_2the_Moon
Notable Contributor
+12
Director of Business Development
I don't think you understand telehealth very well in that case. There is a lot more to it than selling the platform to do video calls. Not everyone is selling SaaS.
Chep
WR Officer
+10
Business Development Team Lead
I def think tech is the best industry, but tbh I see way to many companies offering AI solutions to help plan out your pipeline when I feel like I know how to use a CRM well enough to plan my pipeline. I don't need an AI helping me forecast out of my CRM when the whole point of my CRM is to forecast. Then again I've never used these so called AIs so maybe I'm wrong. Would love others thoughts on this and if they've found these tools useful
SADNESSLieutenant
Arsonist
+8
SDR
yeah same, thinking of trying lavender out though
Chep
WR Officer
+10
Business Development Team Lead
Never heard of that will give it a google search!
slaydie
Politicker
+5
Account Executive
Health-tech I think is growing lots and same with Ed-tech. Both Health and Education are moving online.
SADNESSLieutenant
Arsonist
+8
SDR
Yup both huge spaces that I’ve blown the fuck up in the last year
Indakitchenwhippin
Politicker
+4
Channel Sales
I would definitely say the Internet of Things (IoT), surprised no one mentioned it. This will be a huge thing going forward and a relatively young market. This will result in tons of consumer behavior data as well as workable data to continue advancement in other fields (what works well what doesn't)
SADNESSLieutenant
Arsonist
+8
SDR
BIG FACTS, should of mentioned that too it's obvious, IOT and CLOUD exploded last year
JDialz
Politicker
+5
COO
Financial services is THE industry to be in.

My weekend was fucking fantastic, though. Thanks for asking! We finally got to go on our reward trip for 3x+ our production and returns goal.
SADNESSLieutenant
Arsonist
+8
SDR
Thats wtf is up, why financial, cause of the huge financial hack about to happen at polygon2021? 
JDialz
Politicker
+5
COO
Because we're in the middle of a $30T generational wealth transfer, but also because "emerging affluent" professionals are seeking out tax-advantaged investments at an exponentially increasing rate (thanks uncle Joe).
Show 2 more replies
SDMHGWarrior
Tycoon
+14
CEO
Cybersecurity is where to be. That and Edtech
Trinity
WR Officer
+7
BusDev
Agree with your selections and would like to add cybersecurity.
SADNESSLieutenant
Arsonist
+8
SDR
definetly, ai cybersecurity too
hunterminator
Opinionated
+1
CEO/Voice Developer
Anything utilizing AI and Voice Technology. 
SADNESSLieutenant
Arsonist
+8
SDR
yup
looper1010
Celebrated Contributor
+13
Account Executive
I don't think FinTech will be going away soon
SADNESSLieutenant
Arsonist
+8
SDR
same, fintech, insuratech, zillow, airbnb, telehealth, the digitilization of things
AlexT
Politicker
+7
Account Executive
While AI and ML are the next sexy thing I found that there is reluctance from clients from now in my niche. The automation of simple, time-consuming manual tasks is hot right now and in the near future. I bet AI and ML will be selling like hot cakes in 2 - 3 years when automation will have reached its limit. Or am I wrong? Anyone having a different experience? 
AE2SC
Good Citizen
Solutions Consultant
Not sure what niche you cover but I think AI and ML are already taking off. Most people see the value, in the vertical I cover, it's huge for getting analytics out faster and reducing manual reviews as you said. I think it's just a matter of time before everyone begins to understand how to couple it with human elements of review/analytics to empower them in their day-to-day. 
AlexT
Politicker
+7
Account Executive
I didn't know it was taking off! Analytics makes sense in that perspective. 
Show 4 more replies
SADNESSLieutenant
Arsonist
+8
SDR
Everyone is afraid to let go of what’s traditional but once AI shows that things can be done 10,000 times better the decision will be obvious
dell
Enterprise AE, Sales Manager
There is a lot of data showing that consumers will continue to purchase online and less sexy solutions like post-purchase consumer interaction, social commerce, payments solutions, etc will gain value as the pandemic changed consumer purchasing habits forever. 
SADNESSLieutenant
Arsonist
+8
SDR
So what industry does that leave to grow fin Tech ad tech?
jlrdam
Founder
I have been giving this exact topic a lot of thought lately. It's going to take some time but I believe the future applications of blockchain technology are going to be HUGE. Where this industry is right now is where the internet was right before the dot-com crash. Most people believe blockchain is a speculative bubble right now, but I believe the truth is that it will be the next big platform of innovation similar to what the internet has been over the past three decades. 

If you start casually following the space now you will know more than the vast majority soon which could be a major advantage once SaaS and consumer-focused applications start to launch.

Another industry I foresee a lot of growth occurring in is the space industry as launching a payload into orbit is becoming cheaper - opening up the market to new use cases, customers, and applications. 
SADNESSLieutenant
Arsonist
+8
SDR
Block chain will be the future of everything it’s more secure and decentralized it’s exactly what the people want
Bl
Blue_Turtle
Good Citizen
SDR
I’m shocked nobody has mentioned machine automation. There’s not a single job that can’t be automated some day, and as that ramps up there’s going to be a lot of money to be had until we automate ourselves out of a job. Perfect example: the US manufactures more than we ever have, yet the total number of manufacturing jobs will never be what it was. I’m a SaaS SDR in sales intelligence currently, but eventually could see myself in either cloud or RPA sales.
SADNESSLieutenant
Arsonist
+8
SDR
There’s already machine learning replacing a lot of sales reps although it has a ways to go that way is to go is being shortened every day
TheFemaleWolf
Opinionated
+3
Director of Sales
Logistics: Pandemic Proof. 

Just make sure it's a very tech forward logistics company with a SaaS offering. I personally recommend something in the $100 mil - $900 mil revenue space and privately held. High growth, not a lot of red tape, solid cultures (usually) and better comp than the multi billion dollar guys. 
lorem
Old School Bravo
+1
Global Marketing Manager
Honestly - everything that will remove human jobs.

Imagine that you're selling self-driving trucks to logistics companies. Removing the human driver would allow to halve their costs AND actually creates a more reliable and predictable workflow. The ROI is massive for them, at thus also for you if you sell it.

What else? Store clerks replaced with self-checkouts. Couriers replaced by drones. Et cetera, et cetera. 

Healthtech will be insane big, blockchain will make a big splash (but not sold traditionally I think), and while AI is a bit of a buzzword there's still gonna be a shit ton of AI-based companies completely dominating their traditional counterparts.
Cornholio
Opinionated
+3
Account Executive
Renewable Energy or energy in general is increasingly important and becoming more complicated as technology improves at a faster rate each year. 

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