I'm discussing KPI's and targets for a new team that we're building and think that the bar is being set way too high in terms of expected opportunity rates. It's entirely outbound in a Mid Market ish space. For the targets to be hit, the team in question would need to have a lead to opportunity rate of ~18%. For this scenario, a lead is a targeted account. I think it's way too high but I'm curious to see where lead to opp rates fall for other outbound sellers.
Thanks for any feedback!